Designer: Michael Yap / Agency: New Year Greeting
In this annual mailing, a new year's greeting sent in early 2002, Ratcliff sought to communicate the tangible and symbolic ways that architecture shapes our dreams and avocations. Juxtaposing icons with words and photographs of inspiring settings, we wished to evoke feelings about the creative process, bridging the subliminal realm with a gentle shock of recognition of something always known but never consciously considered. And, in the wake of 2001, we strove to find a respectful and contemplative tone that elicited a quality of peace and hope.
It won the San Francisco Chapter's SMPS Founder's Award for Excellence and Creativity in Communications for 2002.