Designer: Neeley Spotts / Creative Direction: Neeley Spotts / Agency: Inkspotts Creative Services / Client: CSM
Customer requested an emotional ad that focused on family relationships. I went straight to Maartje's portfolio and found the perfect image to serve as the focal point of the ad. Since there was quite a bit of copy to be included, rather than potentially adding clutter by framing the photo, I decided to extend the photo to serve as the background for the entire ad.
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