Designer: Niilo Tippler / Agency: Luminous Staffing Solutions Brochure
The brochure is a single 11"x17" sheet, printed to the edge, on both sides, and folded to form an A4 booklet. The client already had a brochure for their technology solutions division, and came to me to design a new brochure for their staffing division using a similar color scheme, but different style. As this was for a staffing company, I wanted to make a bold statement with large photos of friendly business people. Lise Gagne's photos were perfect for the job. The woman on the inside of the brochure expresses a welcoming air of professionalism, where the guy on the front cover with the light bulb portrays a sense of surrealism, offering a ray of hope, 'luminosity' as it were, to the lost employer looking for a solution to his staffing problems. The client is extremely pleased with the result.