Designer: Justin Price / Creative Direction: Justin Price / Agency: spit-fire creative, staffordshire, england, UK / Client: SPA (UK and USA)
This advert was designed for a client of ours called SPA Dynomometers. They are a division of SPA; who are an engineering company based in both the UK and USA. SPA Dynomometers specialise in equipment for motor sport. This equipment gives 'very' accurate readings and then allows the technician and team mechanics to alter the vehicles shock absorbers, thus making the car more responsive and saving valuable over all time and improve performance. When a fraction of a second can be the difference between first and second every element of the team and car have a part to play.
The technicians role is key in this area and we wanted to highlight them as a hero figure.
The client wanted to show all the product base and also add a brief summary for each, this is a lot of elements to combine on an advert but we did our best to balance product and concept whilst trying to keep the brand and contact details visible. This is what we wanted to achieve with the image, but with the supporting imagery wanted to give a feel of accuracy and performance.
Thanks to these istockers for there images we used:
webking (stopwatch face)
theprint (great expectations)
dizzo (abtract - blue energy waves)