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Front Page Blog: Logos come to iStock

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retroimages
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Posted Tue Sep 22, 2009 1:07PM

Posted By wagnerm25:
Since we don't know the names of enterprises and companys of logo buyers, what kind of text we supposed to put in logo? Ex: i did a logo for a car rental company. I need to put (or not) "enter your brand name here" or just leave a blank space?


I would normally make up a company name; John Smith Car Rentals for example. Would that be allowed? Or we could use some lorem ipsum
SoopySue
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Posted Tue Sep 22, 2009 1:07PM
Posted By kkthompson:


Posted By wagnerm25:
Since we don't know the names of enterprises and companys of logo buyers, what kind of text we supposed to put in logo? Ex: i did a logo for a car rental company. I need to put (or not) "enter your brand name here" or just leave a blank space?



We want you to put in a viable car company name. "Your name here" won't be allowed. If you come up with something clever, the logo will sell better, even if the name needs to be changed later.

Presumably that means you'd have to do an extensive search to make sure that the clever name you chose wasn't someone somewhere's registered company name?
retroimages
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Posted Tue Sep 22, 2009 1:08PM

Posted By kkthompson:

Posted By wagnerm25:
Since we don't know the names of enterprises and companys of logo buyers, what kind of text we supposed to put in logo? Ex: i did a logo for a car rental company. I need to put (or not) "enter your brand name here" or just leave a blank space?


We want you to put in a viable car company name. "Your name here" won't be allowed. If you come up with something clever, the logo will sell better, even if the name needs to be changed later.


You beat me to that one.
swilmor
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Posted Tue Sep 22, 2009 1:09PM
Great news! Thanks iStock for always being on the cutting edge!
jjneff
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Posted Tue Sep 22, 2009 1:09PM
I would love to see where companies or future companies can submit their names so we can make logos for them. In this way you could charge more for a custom logo made by an iStock designer. The buyer could pick the designer they want to design for a fee where iStock and the designer could make more money. Just some random thoughts. Oh I need a logo for my little video/photo company so I will be paying attention.
bortonia
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsMember is a Diamond contributor and has 25,000 - 199,999 Illustration downloadsExclusiveExclusive iStockphoto IllustratorThis user has the power to wield the BanHammer, a weapon forged in the fires of hell for that get-off-my-planet quality you can't get anywhere else. You betta reckonize.Forum Moderator
Posted Tue Sep 22, 2009 1:09PM

Posted By timeflight:

Posted By wagnerm25:
Since we don't know the names of enterprises and companys of logo buyers, what kind of text we supposed to put in logo? Ex: i did a logo for a car rental company. I need to put (or not) "enter your brand name here" or just leave a blank space?


I would normally make up a company name; John Smith Car Rentals for example. Would that be allowed? Or we could use some lorem ipsum


Yeah you'll want to choose something generic that still reflects the type of company you have in mind. For example, 'Pet Store', 'Autobody Repair', 'Hardware Shop', etc.
retroimages
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Posted Tue Sep 22, 2009 1:10PM
Just want to add my thumbs up to this new venture. Really exciting stuff. I'm looking forward to this one.

Can I just get something clear about fonts. Are you saying that if I've bought a commercial font, it's ok to use?
SoopySue
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Posted Tue Sep 22, 2009 1:14PM
The turnaround 'thing' would mean that illustrators would need to take their laptop on holiday/into hospital (is that allowed?) with them and make sure they only go places with internet availability.
jjneff
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Posted Tue Sep 22, 2009 1:15PM
I used my laptop in the hospital no problem finally they have wifi.
sjlocke
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Posted Tue Sep 22, 2009 1:17PM

Posted By jjneff:
I would love to see where companies or future companies can submit their names so we can make logos for them. In this way you could charge more for a custom logo made by an iStock designer. The buyer could pick the designer they want to design for a fee where iStock and the designer could make more money. Just some random thoughts. Oh I need a logo for my little video/photo company so I will be paying attention.


This seems like it's starting to tread into dangerous "Buy Request" custom work territory, and not stock logos. I don't think there should be interaction once the purchase is made.
freelancebloke
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Posted Tue Sep 22, 2009 1:20PM
Posted By SoopySue:
The turnaround 'thing' would mean that illustrators would need to take their laptop on holiday/into hospital (is that allowed?) with them and make sure they only go places with internet availability.

sort of like working for 'the man' but for less. hmmmm.
Crazytang
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Posted Tue Sep 22, 2009 1:20PM
Game on baby... I love this!
retroimages
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Posted Tue Sep 22, 2009 1:21PM

Posted By sjlocke:

Posted By jjneff:
I would love to see where companies or future companies can submit their names so we can make logos for them. In this way you could charge more for a custom logo made by an iStock designer. The buyer could pick the designer they want to design for a fee where iStock and the designer could make more money. Just some random thoughts. Oh I need a logo for my little video/photo company so I will be paying attention.


This seems like it's starting to tread into dangerous "Buy Request" custom work territory, and not stock logos. I don't think there should be interaction once the purchase is made.


I agree, but there would have to be if fonts are outlined because the buyer wouldn't be able to add their own name and retain the original 'look' of the logo.
bortonia
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsMember is a Diamond contributor and has 25,000 - 199,999 Illustration downloadsExclusiveExclusive iStockphoto IllustratorThis user has the power to wield the BanHammer, a weapon forged in the fires of hell for that get-off-my-planet quality you can't get anywhere else. You betta reckonize.Forum Moderator
Posted Tue Sep 22, 2009 1:22PM
Hi dmclelland, thanks for the feedback! Here are the answers to some of your questions:

- What are the criteria for approving the logo designs before they can be included for sale? Unprofessional logos could very well turn customers away from searching deeper.


- Will there be more scrutiny over keywords? For instance, if someone posts a logo with an baseball, it'd be unfair to tag it with "global" just so it appears in more searches.


The inspection process for logo design will start in-house so rest assured we'll be combing over each submission very, very carefully. You're right, keyword spam and low quality could be disastrous here! That's why we felt in-house inspections would make the most sense for logo designs.

- What kind of logos would be most desired?


We don't know yet We'll see what happens when clients have the option to buy! That being said there are a few things designer should keep in mind while working on a logo:

• Will the logo still look great when shrunk to a small size?
• Could the logo easily be converted into a black-and-white design for non-color applications?
• Is your logo too tall or too skinny (which will likely cause layout issues for clients)? Squared or circular logos better lend themselves to multiple design applications.
• Is your logo clear and instantly recognizable for what it’s supposed to be?
• Would your logo reproduce well if faxed on letterhead?
• Is your logo unique?
• Are your line weights thick enough to reproduce well at different sizes?
• Is there any detail you could remove to strengthen the visual impact of your logo?
• Could your logo be used in a variety of mediums: on a website, on stationery, on billboards, in brochures?
• How many colors have you used? Remember, the more colors, the more difficult the logo will be to reproduce for a client. Also, gradients can be tricky to print so you may wish to avoid them.

- What text should be in the logo so a potential client could get an idea of what it'd look like?


Something generic that reflects what you're designing for. Think 'Pet store' or 'Health Spa'.

- What rights would the designer have to display the work in their portfolio? And what about offering follow-up services to the client?


We're still looking into follow-up services, so if you have any ideas, please post them

- How will the logos be categorized for browsing? It would be helpful if there were a "look-and-feel" filter that would return appropriate selections. For instance, a logo with comic sans type and crayon illustrations would not appear if someone selected "clean" and "corporate". (Professional hired designers have these skills, but novice business owners too frequently mis-brand their companies!)


We'll be focusing more on categories than on keywords; there's a bit more info here

- What options could be displayed in the thumbnail/detail page? Initials? Colors? Interchangeable icons?


We're going to show the logo plus whichever alternate files you submit (black, reversed, vertical/horizontal, different colors, etc). You can submit up to 3 alternate versions per logo submission.
sjlocke
Member is a Black Diamond contributor and has more than 200,000 Photo downloadsMember is a Gold contributor and has 5,000 - 12,499 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a Silver contributor and has 2,500 - 9,999 Illustration downloadsExclusiveExclusive iStockphoto IllustratorExclusive iStockphoto Videographer
Posted Tue Sep 22, 2009 1:24PM

Posted By timeflight:
I agree, but there would have to be if fonts are outlined because the buyer wouldn't be able to add their own name and retain the original 'look' of the logo.


Much like a buyer needs some photographic skills to purchase and use an image, one would assume they would have the basic skills to modify a logo. Perhaps, including the font name, so they could acquire it, would help, and a layer with the right attributes to drop it into. More like a template.
nashrambler
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Posted Tue Sep 22, 2009 1:25PM
Great idea!!! I am looking forward to contributing. Now to find all those rejected logo ideas......
jjneff
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Posted Tue Sep 22, 2009 1:26PM
I see your point Sean! it could turn into to much work and not much fun espically for the designers. Logos are very important for business I think if the price is right you would design a logo for me through iStock. Any suggestions on how the buyer can have some control but not to much?
wagnerm25
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Posted Tue Sep 22, 2009 1:28PM
Can we, illustrator people, use our own works previously approved and part of our portfolio here in Istock as part of future logo designs?
sjlocke
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Posted Tue Sep 22, 2009 1:29PM

Posted By jjneff:
I see your point Sean! it could turn into to much work and not much fun espically for the designers. Logos are very important for business I think if the price is right you would design a logo for me through iStock. Any suggestions on how the buyer can have some control but not to much?


"Well, I bought this logo, but I'd like that star bigger and to the left, and that swoosh needs to be curled a bit more. And my company name is 'Fred and Son', but I'm thinking of changing that tomorrow, so why don't you do one with the old name first, and then you can change it. But don't make it as big as the example, but see if you can add some kind of highlight."

or

"Thanks for the cool basic logo graphic. I'm going to go work on tweaking it."

I don't know. Is there a middle ground?
jjneff
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Posted Tue Sep 22, 2009 1:30PM
I say no middle ground then! you see it you like it you buy it.
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