Front Page Blog: Now accepting Logos - Discussion

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tracyu
Posted Fri Nov 13, 2009 5:50PM
SHAME ON YOU! watering down our industry...

(Edited on 2009-11-13 17:52:35 by tracyu)
dcdp
Member is a Silver contributor and has 2,500 - 9,999 Photo downloads
Posted Fri Nov 13, 2009 6:51PM
Posted By cidepix:

Posted By kshock:
50% royalty cut? WOW, that's pretty steep, unless iStopckphoto is planning to help you design the actual logo.

%50 is a joke!

Good luck everyone, you are going to need it. I will be watching this fun event smile


A good joke or a bad joke?


People who think iStock taking 50% is iStock taking too much have no concept of what their own time and money is worth. How much of your time and money is spent maintaining a web presence - does your web presence ensure you get seen by millions of people all over the world who are specifically looking for a product like yours and are wready to pay for it? How much of your time and money is spent promoting yourself? How many times have you prepared a pitch for a client that has been knocked back? Did you get paid for that? How many different options do you prepare for a client when you're designing a logo of piece of artwork for them? Do you get paid by the hour or paid for the logo? How much of your time is spent going back and forth with the client for minor changes and iterations? How much of your time is spent negotiating how much something is going to cost and then chasing after clients to get them to pay?


Add all of that time and money up and it comes up to well and truely more than 50% of your time. Rather than deal with all that you can sit and design logos for a perceived market. Then you upload them to iStock and it does they rest. Obviously there is going to be a learning curve, it's a new market for you. You will need to learn to think like a client who is looking for a logo for their dog grooming salon/pizza shop/corner store/bakery/etc - something that is distinct enough and meets the needs without the client having to fork out thousands on employing a design and branding firm.


Is the market there? Well that is the million dollar question isn't it. I have seen enough forum posts and anecdotal evidence to suggest that there are clients who think itis okay to use a vector as their logo and are surprised when they can't.


So you have a choice. You can sit back and watch and laugh and point if it all doesn't work and say, "I told you so" or you can decide to embrace the opportunity and show us what you're made of. No one is forcing you either way.
schmarzen
Member has had a submission accepted to the Designer Spotlight
Posted Wed Nov 25, 2009 8:34AM
I hate that you're doing this, iStock. Really bums me out to see this.
_ictus_
Member has had a submission accepted to the Designer Spotlight
Posted Thu Dec 17, 2009 7:08AM
i'm really looking forward to all the creations.  the artists on istock on the best ever!
spooh
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a File Of The Week.
Posted Fri Jan 1, 2010 8:03AM
If 50% royalty is just for 6 months... I think iStock will introduce Logo-"canisters" with 50%, 60%, 70% and 75% rates. That's cool!
LEVELTWO
Posted Mon Jan 18, 2010 4:20PM
This is a trainwreck. I can't wait to see two different companies with the same logo.
SoopySue
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsExclusive
Posted Mon Jan 18, 2010 4:28PM
Posted By LEVELTWO:
This is a trainwreck. I can't wait to see two different companies with the same logo.

How would that work? One they're sold, they're sold.
shaun
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 250 - 2,499 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Flash ArtistExclusive iStockphoto VideographerMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.This user has the power to wield the BanHammer, a weapon forged in the fires of hell for that get-off-my-planet quality you can't get anywhere else. You betta reckonize.Member has won a contest
Posted Mon Jan 18, 2010 4:28PM
Posted By LEVELTWO:
This is a trainwreck. I can't wait to see two different companies with the same logo.

They can only be purchased once, so the trains are not derailing.
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