Xnet Blog: Vetta for Vector and Video

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JoeLena
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Posted Wed Feb 23, 2011 6:07PM
I'll be the wet blanket. Fix the problems with the search and all of the other issues, then jack the prices up. Damn, it's like no one there has a clue.
JJRD
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Posted Wed Feb 23, 2011 6:08PM

Posted By benjikat:
Posted By JJRD:


Posted By benjikat:

Thanks for the clarificartion re future royalties.


Another question: If we opt in now, do we have any say over which files are available on launch of Vetta Video?


A team of Editors is preparing the Legacy files as we discuss and have been for a while, both in Illustrations and Video.

Just like photo, you will be able to nominate some of your Legacy files as well.

Just like photo, you will be able to nominate new content at upload.

There is a clear assumption in all of your answers that Vetta is a holy grail that it is assumed we will flock to - the inflection in my question was opposite to that of your answer - if some of my files are selected for Vetta, can I choose to not have them included. At this point I only want the most unique content in Vetta.

You may send such request to iStockcollections@istockphoto.com for removal, affirmative.
JJRD
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Posted Wed Feb 23, 2011 6:11PM

Posted By JoeLena:
I'll be the wet blanket. Fix the problems with the search and all of the other issues, then jack the prices up. Damn, it's like no one there has a clue.

Different teams, different agendas.

Your post is fair and I respect it - all we can say is that we are on an hiring mission within Technology and things are moving in a very positive fashion.

With that said, this thread is about Vetta... and nothing else, thanks.
benjikat
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Posted Wed Feb 23, 2011 6:11PM
Posted By JJRD:


Posted By Leontura:
Will we be receiving a lower percentage of the sale?


Yes. The same logic as photo applies to all Vetta assets.

It has proven to be incredibly positive for photo, and it will be for other mediums.

For photos the Vetta content is priced at about 5 times that of the exclusive content. For video it is between 1.5 and 2 times, so the maths is much less convincing.
JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Wed Feb 23, 2011 6:13PM

Posted By benjikat:
Posted By JJRD:


Posted By Leontura:
Will we be receiving a lower percentage of the sale?


Yes. The same logic as photo applies to all Vetta assets.

It has proven to be incredibly positive for photo, and it will be for other mediums.

For photos the Vetta content is priced at about 5 times that of the exclusive content. For video it is between 1.5 and 2 times, so the maths is much less convincing.

I agree, fair point.

Do keep in mind however that the only clear goal is to respect the market and to license more assets, so we need to be cautious from every angle.

With that said, we are convinced this project will fly.
DarrenMower
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Posted Wed Feb 23, 2011 6:21PM
I don't contribute video or vectors, but this question came to mind?


Are vector and video agency files on the radar? Seems logical to me to include both at this time to mirror the photo collection differences.

(Edited on 2011-02-23 18:22:21 by DarrenMower)
benjikat
Member is a Silver contributor and has 1,250 - 4,999 Video downloadsMember has had a File Of The Week
Posted Wed Feb 23, 2011 6:24PM
Posted By JJRD:

Do keep in mind however that the only clear goal is to respect the market and to license more assets, so we need to be cautious from every angle.

Absolutely - with my buyers hat on, IS is pretty expensive already for video, and there wasn't much room to wildly increase prices for Vetta. However forcing the photo model of reduced royalty %s seems ill thought out. Video has it's own RC numbers, so why not it's own set of Vetta %s?


Posted By JJRD:

With that said, we are convinced this project will fly.

Let's hope so!
JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Wed Feb 23, 2011 6:24PM

Posted By DarrenMower:
I don't contribute video or vectors, but this question came to mind?


Are vector and video agency files on the radar? Seems logical to me to include both at this time to mirror the photo collection differences.

(Edited on 2011-02-23 18:22:21 by DarrenMower)


One step at a time is the way to go.

Potentially they are ; we shall see.
ProArtWork
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Posted Wed Feb 23, 2011 6:26PM
You guys rock!
JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Wed Feb 23, 2011 6:27PM

Posted By benjikat:
Posted By JJRD:

Do keep in mind however that the only clear goal is to respect the market and to license more assets, so we need to be cautious from every angle.

Absolutely - with my buyers hat on, IS is pretty expensive already for video, and there wasn't much room to wildly increase prices for Vetta. However forcing the photo model of reduced royalty %s seems ill thought out. Video has it's own RC numbers, so why not it's own set of Vetta %s?


Posted By JJRD:

With that said, we are convinced this project will fly.

Let's hope so! :)

I would highly suggest not to worry about the RC numbers from that perspective - believe it or not, they are set by human beings who care deeply about the contributor base and who have a lot of data.

I would know : I am part of that team.
Leontura
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Posted Wed Feb 23, 2011 6:28PM
Posted By JJRD:

Posted By Leontura:

Posted By JJRD:

Posted By Leontura:

Posted By rogermexico:

Prices and Royalties
Vetta royalties for Vector and Video artists will be the same as they are for photographs - with a bonus. For the duration of 2011 we will offer a 5% bonus royalty to both Vector and Video artists on all Vetta downloads here at iStock.

Just to confirm, are you saying that we will be receiving a lower commission on this work?

Compared to the ''standard'' collection, you will be making more per download, in Photo, Video & Illustrations in Vetta, without a single exception.

Will we be receiving a lower percentage of the sale?

Yes. The same logic as photo applies to all Vetta assets.

It has proven to be incredibly positive for photo, and it will be for other mediums.

So customers will be paying more but we will be receiving a lower percentage of that money. Forgive me JJRD but telling us that photographers are also getting a commission cut doesn't make it irrelevant that you're lowering our cut, again. A suggestion- why not put the commission on the announcement page in actual clear numbers so that contributors can clearly see what's happening? As Im sure youre aware, it is entirely relevant and very important. Afterall, this is hardly clear is it? "Vetta royalties for Vector and Video artists will be the same as they are for photographs - with a bonus." Can you see how this could be confusing?
JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Wed Feb 23, 2011 6:32PM

Posted By Leontura:
Posted By JJRD:

Posted By Leontura:

Posted By JJRD:

Posted By Leontura:

Posted By rogermexico:

Prices and Royalties
Vetta royalties for Vector and Video artists will be the same as they are for photographs - with a bonus. For the duration of 2011 we will offer a 5% bonus royalty to both Vector and Video artists on all Vetta downloads here at iStock.

Just to confirm, are you saying that we will be receiving a lower commission on this work?

Compared to the ''standard'' collection, you will be making more per download, in Photo, Video & Illustrations in Vetta, without a single exception.

Will we be receiving a lower percentage of the sale?

Yes. The same logic as photo applies to all Vetta assets.

It has proven to be incredibly positive for photo, and it will be for other mediums.

So customers will be paying more but we will be receiving a lower percentage of that money. Forgive me JJRD but telling us that photographers are also getting a commission cut doesn't make it irrelevant that you're lowering our cut, again. A suggestion- why not put the commission on the announcement page in actual clear numbers so that contributors can clearly see what's happening? As Im sure youre aware, it is entirely relevant and very important. Afterall, this is hardly clear is it? "Vetta royalties for Vector and Video artists will be the same as they are for photographs - with a bonus." Can you see how this could be confusing?

I can see how this could be confusing - yet I consider Andrew's post to the point and honest: it does reflect the Vetta logic.

Communication is not my game, perhaps he will come in here & explain and or edit his original post if he feels the need to do so.
Leontura
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Posted Wed Feb 23, 2011 7:03PM
Posted By JoeLena:
I'll be the wet blanket. Fix the problems with the search and all of the other issues, then jack the prices up. Damn, it's like no one there has a clue.


I'd like to add I have to agree with this. I think it's a shame that istock has decided to cut the commission of the people who made the work rather than doing what everyone, buyers and contributors, are calling for: fixing the product. There are two main ways to raise revenue here- improving what you do, and charging more for it. Istock seems very competant at the latter, but nowhere near competant enough at the former. All of us, contributors, buyers, and the company, will lose out because of that. But contributors and buyers will lose out first. I think it's a shame that such an inspiring company with such a strong ideology ended up like this.


"Vetta logic"- that's a great description. Itd look good on a tombstone if istock was a rock band.
JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Wed Feb 23, 2011 7:09PM

Posted By Leontura:
Posted By JoeLena:
I'll be the wet blanket. Fix the problems with the search and all of the other issues, then jack the prices up. Damn, it's like no one there has a clue.


I'd like to add I have to agree with this. I think it's a shame that istock has decided to cut the commission of the people who made the work rather than doing what everyone, buyers and contributors, are calling for: fixing the product. There are two main ways to raise revenue here- improving what you do, and charging more for it. Istock seems very competant at the latter, but nowhere near competant enough at the former. All of us, contributors, buyers, and the company, will lose out because of that. But contributors and buyers will lose out first. I think it's a shame that such an inspiring company with such a strong ideology ended up like this.


"Vetta logic"- that's a great description. Itd look good on a tombstone if istock was a rock band.

By Vetta logic, I was implying the formidable success photo has been in that regard.

It's fine, you don't have to agree - with that said, I would highly suggest not to undermine the power of ''the strong ideology'' given the fact that we are still on a mission to raise the amount of royalties we pay each week.

And we still believe in what we do.

And with a passion.
JoeLena
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Silver contributor and has 2,500 - 9,999 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer Spotlight
Posted Wed Feb 23, 2011 7:35PM
Posted By JJRD:


Posted By Leontura:

Posted By JoeLena:
I'll be the wet blanket. Fix the problems with the search and all of the other issues, then jack the prices up. Damn, it's like no one there has a clue.



I'd like to add I have to agree with this. I think it's a shame that istock has decided to cut the commission of the people who made the work rather than doing what everyone, buyers and contributors, are calling for: fixing the product. There are two main ways to raise revenue here- improving what you do, and charging more for it. Istock seems very competant at the latter, but nowhere near competant enough at the former. All of us, contributors, buyers, and the company, will lose out because of that. But contributors and buyers will lose out first. I think it's a shame that such an inspiring company with such a strong ideology ended up like this.


"Vetta logic"- that's a great description. Itd look good on a tombstone if istock was a rock band.


By Vetta logic, I was implying the formidable success photo has been in that regard.

It's fine, you don't have to agree - with that said, I would highly suggest not to undermine the power of ''the strong ideology'' given the fact that we are still on a mission to raise the amount of royalties we pay each week.

And we still believe in what we do.

And with a passion.

Talk is cheap, and IS is great at it. Produce, then beat your chest. You've failed as of late. If you can't see that much, there is no hope for the future.
JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Wed Feb 23, 2011 7:38PM

Posted By JoeLena:
Posted By JJRD:


Posted By Leontura:

Posted By JoeLena:
I'll be the wet blanket. Fix the problems with the search and all of the other issues, then jack the prices up. Damn, it's like no one there has a clue.



I'd like to add I have to agree with this. I think it's a shame that istock has decided to cut the commission of the people who made the work rather than doing what everyone, buyers and contributors, are calling for: fixing the product. There are two main ways to raise revenue here- improving what you do, and charging more for it. Istock seems very competant at the latter, but nowhere near competant enough at the former. All of us, contributors, buyers, and the company, will lose out because of that. But contributors and buyers will lose out first. I think it's a shame that such an inspiring company with such a strong ideology ended up like this.


"Vetta logic"- that's a great description. Itd look good on a tombstone if istock was a rock band.


By Vetta logic, I was implying the formidable success photo has been in that regard.

It's fine, you don't have to agree - with that said, I would highly suggest not to undermine the power of ''the strong ideology'' given the fact that we are still on a mission to raise the amount of royalties we pay each week.

And we still believe in what we do.

And with a passion.

Talk is cheap, and IS is great at it. Produce, then beat your chest. You've failed as of late. If you can't see that much, there is no hope for the future.

iStockphoto used to be great at ''Talk'', affirmative.

Now, we prefer acting - let's see how things roll in the upcoming months & we'll access the value of that statement.
SchulteProductions
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Posted Wed Feb 23, 2011 7:44PM
Great News! Good Luck all.
CTRd
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Posted Wed Feb 23, 2011 8:36PM
/
/I learned to believe in the iStock team long ago. You guys showed me that we could boldly go where others handn´t been before, and succeed. I had a near-religious trust in this place and it rocked my world.


Lowering my royalty percentage is something it´ll take me long to understand, and perhaps I never will. I also know that Vetta will bite an even bigger piece of what iStock taught me to be my well-earned share, and that also infuriates me to say the least. But taking so long for you guys to finally make a move in the vector field made things a lot worse. I have to admit that, right now, I have very bad feelings against these and many other issues that have affected us illustrators.


But hope, in my case, is still here.


I know that you´ll make Vetta work, I don´t have a doubt about it. I like the idea and I will do what it takes me to strongly support it. I do want to ask you to keep the quality levels high, very high. Be careful and demanding on what you are to include in this collection. I know that you mean to do that, but I just want to second what´s already been said, the previous Vetta illustration effort had too many seriously bad chosen files. Please give us your best into not letting that happen here again.


And I have to say that I am positively impressed by JJRD´s answers to what´s already been expressed here. If you guys keep that passion in what´s yet to come, I will finally be able to feel that I´m a part of this place again. Do keep us motivated! And yes, Vetta is not enough; it´s only one step of what you made us assume that you would do. it´s been too long and you are to blame for that. We need you guys to keep pushing and pushing, and in return, we´ll keep doing what we´re supposed to do: create the best artwork a site can offer.


Now, let´s show photographers that we can raise the Vetta bar, ha, ha, ha.
viafilms
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Posted Wed Feb 23, 2011 8:46PM
Compared to the ''standard'' collection, you will be making more per download, in Photo, Video & Illustrations in Vetta, without a single exception.


I am still confused, royalty rate for Vetta is 20%?  with a 5% bonus-- or 25% for 2010?  Is that correct?


So say I am earining 40% or 45% currently-- 20% or 25% of a vetta video sale is not more $$ per download.


I have been anxiously awaiting Vetta for Video, but after looking at the numbers I am a little unsure it makes sense.
GeorgePeters
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Posted Wed Feb 23, 2011 8:56PM
That loud sound you hear is me screaming at the top of my lungs from my open studio window – Thank you! I've been waiting for this. I knew it had to come. About 9 months ago I figured it out and made a huge shift to illustration work in preparation for this moment. Now maybe I can add a few morsels of meat to the thin gruel I've been eating. I knew you guys would come through.


This is going to be great. Will there be any changes to the overall identity of the Illustration section of the website?


Also, will there be any flexibility in the pricing structure? If it's a great illustration, but not super detailed, will it have a chance to be placed in the "Elaborate" catagory or will be be placed strictly by the amount of detail?

(Edited on 2011-02-23 21:01:13 by GeorgePeters)
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