The Minilypse Program - Details & FAQ

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JJRD
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusiveExclusive iStockphoto IllustratorMember has had a submission accepted to the Designer SpotlightMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesMember has been inducted into the iStockphoto Hall of Fame.
Posted Thu Jan 5, 2012 12:43PM
What sets the iStockphoto community apart is easy to identify: a willingness to share, discuss and engage with each other regarding all things related to the creation of quality digital media. This basic reality is ever present in how we communicate online, but especially tangible in how we relate to each other when we meet in person. Our tradition of getting together dates back to the origin of iStock and has proven, many times over, to be an incredibly powerful and important part of who we are.

Along with the organic progression of our contributor base, the iStockalypse Program used to be our only creative research mechanism. Today, it remains a critical facet of how we encourage our contributors to think outside the box & create singular content. Yet, it is fair to say that the time has come to dedicate more of our efforts in how we address and manage the Minilypse Program.

Anyone, anywhere, can organize a gathering of artists & incorporate content creation into the event. Today, in announcing a redefinition of the Minilypse Program, it is our clear intention to make it easier for all of you to do so.

In short, the redefinition of the Minilypse Program consists of the following:

1) Education - we want to share more resources and knowledge on how to host successful events.

2) Expansion in major makets & Regional Focus - along with key members located both in major and emerging markets, we want to bring the Minilypse Program to more members across the globe.

3) Creative Research - along with our colleagues at Getty Images we want to share, as never before, our content needs with the community, as we believe in increasing the authenticity of content and getting more under-represented content.

4) Logistical Investment - we will increase logistical support for all things related to the Minilypse Program.

4) Financial Investment - this aspect includes tangible elements (and may vary depending on the scale of the Minilypse) of which includes money and goods to simply improve the quality of items related to the creation and hosting of a Minilypse.

The goals of this redefinition are the following:

- to improve quality of content coming out of events;
- to make events easier to host;
- to encourage more people to participate in Minilypses, either as Organizers or Attendees.

Welcome to a new Era of the Minilypse Program, thank you so very much indeed... and here comes member echodelta with more details.

(Edited on 2012-01-05 12:46:41 by JJRD)

(Edited on 2012-01-05 23:39:41 by echodelta)
echodelta
Member is a contributor and has less than 250 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsMember has won a contestForum Moderator
Posted Thu Jan 5, 2012 12:55PM
It's official: 2012 is the Year of the Minilypse

We have a strategy, a solid structure to support it and the spirit of the community to drive it. These get-togethers are an integral part of the culture of the iStock community, and we're very pleased to be able to expand the Minilypse Program (in familiar areas and new cool areas that are exciting and uncharted). We want to give you more tools to successfully organize events in all mediums, and we want iStockers across the globe to experience the intangible goodness of a Lypse.

We are looking forward to working in a more integrated way, to bring Lypse to you. We are tremendously excited to unveil this to the community and look forward to a bright year and many beyond!

Happy Minilypse!
echodelta
Member is a contributor and has less than 250 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsMember has won a contestForum Moderator
Posted Thu Jan 5, 2012 12:55PM
DEFINING IT…WHAT-A-LYPSE?

Lypse: /lips/ (Noun, Suffix, Abbreviation, rare Verb)

Noun (Event)

An official gathering (event) of iStock artists over a set period of time, for the purposes of creative content development {photography, video, illustration, audio, flash, design etc}, for learning, development of skills, sharing tips and tricks, meeting and social networking. Named for the perceived stop in time that occurs when such forces come together to celebrate art, mind meld, rack up enormous restaurant bills, stay up late and imbibe.


Suffix/ Abbreviation

To further identify the type and the host of the event, Lypse will act as a suffix to the following terms:

*Mini-(Minilypse or Minis) An iStock exclusive member-organized event, occurring whenever an artist is inspired to invite fellow artists to join in generating content. Tremendously successful at bringing together passionate artists and developing connections in the community. These have traditionally been photography events, however are in no way limited to the medium of photography: Minilypses are open to all mediums.

*Super Mini- (Super Minilypse or Super Minis) A Minilypse with extra sponsorship support (financial, creative, technical and logistical) from HQ given to the organizer of the Minilypse in order to do something even more special than they could do with their individual (and limited) budget.

*iStocka- (iStockalypse) A multi-day photoshoot, somewhere on earth (thus far). Hosted by HQ in order to bring together artists from far and wide to generate authentic imagery and amazing content from the region the event takes place. iStock sets the stage by organizing the creative concepts, equipment & lighting, talent/ actors/ models, locations and logistics. Shooting ticket supply shortages lead to the implementation of a great lottery system called "the Yellow Bucket", in which hopeful attendees place their name in the giant Yellow Bucket and wait in anticipation for the live draw to occur.

*Vector- (Vectorlypse) A multi-day gathering of illustrators, somewhere on earth (thus far). Hosted by HQ in order to bring together artists from far and wide to generate authentic imagery and amazing content from the region the event takes place. iStock sets the stage by organizing the creative concepts, reference material, discussions, excursions, locations and logistics.

*Video- (Videolypse) A multi-day video shoot, somewhere on earth (thus far). Hosted by HQ in order to bring together artists from far and wide to generate authentic clips and amazing content from the region the event takes place. iStock sets the stage by organizing the creative concepts, equipment & lighting, talent/ actors/ models, locations and logistics.

Alt.; *StockStar -(Audiolypse) Super cool name and well, rock stars are super cool so their Lypses are called this. Hosted by HQ in order to bring together sound artists from far and wide to record an awesome track or 12, put together a CD, and share tips and tricks of the industry.


Noun (Artists, Lypsers)

*Attendees: iStock contributors who have won the ticket lottery, and are eligible to shoot the iStock setups at the event. Their name was drawn from the Yellow Bucket and will attend with the primary goal of generating content.
*On Assignment: iStock contributors who have been selected by HQ to attend to shoot specific angles and shots as tasked by HQ. Specifically for iStockalypse, although can be done at Minilypse if so desired.
*Special Staff: The glue, the local heros, the ones that have been working on the event for months in advance to showcase their hometowns and have the best connections and know all the cool places.
*Staff: Flown in from whichever corner of the world might be needed to help with Creative Direction, Technical Direction, leading groups, leading logistics, saying things loud enough for everyone to hear and general discussion on all things iStock.
*Socials: The torch bearers of community spirit - the folks who want to be at the event to share in the added values of networking, learning, checking out a lypse, meeting other iStockers and to be part of the awesome social elements of any event.


Verb {rare}

To lypse: To attend an event; whether for social reasons or for content generation. To participate in a Lypse.
echodelta
Member is a contributor and has less than 250 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsMember has won a contestForum Moderator
Posted Thu Jan 5, 2012 12:55PM
HOW TO HOST A MINILYPSE:

Why wait around for an event to happen near you, organize your own! As they say, 'if you build it, they will come'.


HOW DO I START?


1) Think about what you and your great town/ city/ country can offer.
- Is it a top destination for travel? Do you happen to have great contacts or access to something special? Do you know a great location you've been itching to shoot at? Is your bff a makeup artist, or do you know where to get great models? Do you happen to live in an area where very little local content is on iStock?
- Maybe it's personal and you're excited to take your knowledge to the next level, or excited to see your backyard through the eyes of others. Perhaps you really like spreadsheets and want to see if you can organize things just for the fun of it (don't laugh, it's true for some of us!).

2) Read the article by Minilypse veteran RichVintage.... You can find the article here. It is photo-centric however delivers sage advice applicable to everyone and will get you thinking a bit more about the next steps.

3) Go ahead and post a thread in the Minilypse Forum to gauge interest. Share your ideas with the community and let the idea grow.
- start a forum thread using this format:
Medium / Dates / Event Name / Location
Photo / Nov 9-11, 2012 / Frozenlypse / Calgary, Alberta Canada
(Note: If you need a hand changing a title around, just let one of the Admins know)
- Include some potential activities and the vibe you want the event to have. Maybe it's a photo weekend or photo holiday, or maybe it's an illustration reference event, perhaps it's a video verite vibe.

4) Email us at lypse@istockphoto.com when it's taking off! We'll send you the next steps including a bunch of check-lists to make sure you've got it covered.
This will include everything from suggesting hotels to managing paperwork and a reminder to send out a schedule to attendees.


WHAT'S IN IT FOR ME?


The Minilypse Program is iStock's way of helping contributors to host their own events and for everyone to experience a Minilypse. It involves a lot of love in the form of logistics support, technical knowledge, creative research, resource availability and goodies.

What you (the Organizer of a Minilypse) get:
- Step-by-Step guidance including access to planning resources including a Organizer's Guidebook with all sorts of papers and checklists and stuff like that.
- Access to technical and logistical resources at HQ to help plan
- Lighting and technical suggestions, setup diagrams and resources
- Creative briefs and regionally relevant shooting concepts
- Financial support to help cover event costs (hiring models, equipment rentals, facilities costs). This is based on the size of your event and the current state of our sponsorship budget.
- Custom suggestions for improving your event; such as potentially including workshops, live inspections or lighting discussions
- Glory and bragging rights when it's all done with

What you (the Attendee of a Minilypse) get:
- Swag: We'll load everyone up with promotional stuff for all those who attend the event, like T-shirts, stickers, lanyards with those oh-so-desirable badges (customized even) for keepsakes
- An Attendee's Guidebook including tips and tricks, technical suggestions and resource links
- A handout with Creative Research for the region - what you should be shooting and can shoot to help maximize your ROI
- The benefit of your host's increased knowledge and investment: a smoother event, better models, locations and equipment, and better content to take away

Overall, we also want to get Inspectors and Admins more active in the world of Minilypses. We'll try to have a badged iStocker to lend a helping hand at your official Minilypse.

As a special note: We recognize that not all of the resources are applicable (and may not be available) to all of the mediums; however there are gurus in Photo, Vector, Video and Audio available to support your event.


SOME FINER DETAILS:


Here's how to qualify for hosting an official Minilypse and have iStock sponsor your event:

1) Be an Exclusive:
- The Host aka Organizer must be an Exclusive iStock Contributor (Note: Exclusivity is required for the medium of your event: ie you must be an Exclusive Photographer to host a photo event, and an Exclusive Illustrator to host an illustration event)

2) Start a Thread in the Minilypse Forum
- Please keep the official thread in the Minilypse Forum live and active, regardless of the medium you want to host

3) Get People to Come to Your Event
- At least 8 - 30 other iStock members must attend for photo events (they do not necessarily need to be Exclusive Contributors, but see the Golden Rules)
- At least 5 other iStock members must attend for illustration or video events (they do not necessarily need to be Exclusive Contributors, but see the Golden Rules)

4) Start an official event lightbox
- When the party is all over, everyone will want to see what they've accomplished. Post a link to the lightbox in the forum thread.



Here are the Golden Rules of a Minilypse:

1) Any images created during the event must be distributed exclusively by iStockphoto.
2) The Host/ Organizer is in constant contact with HQ
3) Have fun



Some General Housekeeping:

- If the potential event is in a region where we'd like to see more authentic and regional-specific content then we'll flag the event by making it a sticky. This will help you to identify this event as one to try to really make the most out of.
- The Admins will help keep the thread titles clean and clear, so don't worry if it's changed a teeny bit for clarity.
- We'll update this and the FAQ posts and keep them locked and stickied for all to find quickly.



The team:
echodelta
awsorum
pickletoes
tahititreat
rogermexico

Plus a myriad of creative research folks and Illustration, Video and Audio gurus which we'll coordinate with to assist you along the way.

Please reach us at lypse@istockphoto.com

(Edited on 2012-07-04 04:26:13 by echodelta)
echodelta
Member is a contributor and has less than 250 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a contributor and has less than 125 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsMember has won a contestForum Moderator
Posted Thu Jan 5, 2012 12:56PM
GENERAL FAQ:

1) How much does a minilypse cost?
- It is up to the Host/ Organizer to set the cost of the event. Generally it will depend on the number of connections and deals they can arrange, as well as how much equipment can be brought and shared as opposed to needs to be rented or purchased. On average, you can estimate that for most events you'd anticipate paying a few hundred dollars to be an Attendee. Often there's no charge for being a Social, however Socials will find themselves having to agree not to capture the content prepared for the Attendees… and Socials may find themselves holding a reflector or helping out behind the scenes

2) How many days does an event have to be?
- There is no minimum or maximum, it's up to the Organizer. That said, most people prefer 2-3 days and over the weekend. However long it is, there will generally be a mix of social time and content generation time.

3) The iStockalypse often has a rule where content is required to be transferred to the Partner Program before 18 months for exclusives, is this applicable to Minilypse content?
- No. The only requirement for Minilypse content is that it is uploaded exclusively to iStock.

4) How can I be sure to get a return on investment?
- Well, it's difficult to know if you're going to get a few flames or fall short of your expectations. Keep in mind that the events are much more than content generation. They are about networking and learning from other artists. Don't underestimate the power of education and knowledge, as it is something you'll only build upon! Further, the social element is priceless and all that together may just be tax deductible expense for you.

5) How many people usually attend a Mini?
- It's up to the Host of the event, however most Minilypses usually have between 10 and 20 people as Attendees. Generally there's no limit to Social Attendees or helpers.

6) How is Minilypse attendance determined?
Generally it's first-come-first-served up to the maximum capacity (which is set by the Organizer). After that, usually a waiting list is set up in case any spots open up. Alternatively, if you want to have fun with it and partake in the iStockalypse tradition of the lottery style Yellow Bucket then please do! Have a peek at the Super Minilypse Utah video for inspiration. And yes, of course we want you to capture video if you do the lottery style!

7) Who can attend a Minilypse? Am I good enough?
Anyone can attend a Minilypse… there is no restriction on canister level or skill. It's especially fantastic for those starting out to bask in the glow of shinier badges at work too. We want everyone to participate - so don't feel shy if you're not twinkling diamond just yet.



If you have any questions along the way, please let us know - we're here to help!
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