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Average RC/$: comparison

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Displaying 1 to 20 of 31 matches.
amriphoto
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Posted Sat Jul 7, 2012 10:47PM
Hi all,

I just tried to compare the first quarter of 2012 to the same period in 2011 RC wise and saw that I was down 4%. Then I calculated the average RC/$ and for me it went down 10% from 1,95 to 1,77. If I look at $ only, I´d be up 6%.

Now I´m asking myself what that could tell me about the buyers structure. When people pay less per credit, I´d say that the percentage of corporate buyers is larger than last year with either more larger companies buying or less private people and smaller companies.

Anyway, if I´m not alone with this trend I hope iStock will account for this change when announcing the credit targets for 2013.

How about you - how did your RC/$ change?

Edit for changing topic name from RC/file to RC/$

(Edited on 2012-07-07 22:48:53 by amriphoto)
slobo
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Posted Sun Jul 8, 2012 1:15AM

comparing 2010 and 2011:
$ per download went up 9.4% but RC $ value dropped 2%


comparing 2011 and 2012:
$ per download went up 25.7% (I moved number of images to Plus program) and RC $ value went up 9%


Conclusion: My images are more appealing to casual and small time buyers?
sjlocke
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Posted Sun Jul 8, 2012 4:22AM
Where are you pulling RCs for a certain period from?

All I know is that my RCs are on track to be down 20% from last year. It sure would help to see those 2012-2013 charts to be able to plan.
Matt_Brown
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsExclusive
Posted Sun Jul 8, 2012 10:54AM
When are we going to get a chart fpr RC? It's July and still not word. I hoping to hit a mystery target 50,000 or 80,000. My average RC numbers are down from last year by more then 9%.
slobo
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Sun Jul 8, 2012 11:05AM
Posted By sjlocke:
Where are you pulling RCs for a certain period from?

All I know is that my RCs are on track to be down 20% from last year. It sure would help to see those 2012-2013 charts to be able to plan.

I am looking at annual totals
amriphoto
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a Gold contributor and has 5,000 - 12,499 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Sun Jul 8, 2012 12:49PM
Posted By sjlocke:
Where are you pulling RCs for a certain period from?

All I know is that my RCs are on track to be down 20% from last year. It sure would help to see those 2012-2013 charts to be able to plan.

I´m a statistic nerd, doing stats every morning in a spreadsheet. The excel file now has 1964 lines .
huePhotography
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Mon Jul 9, 2012 11:59AM
Posted By Matt_Brown:
When are we going to get a chart fpr RC? It's July and still not word. I hoping to hit a mystery target 50,000 or 80,000. My average RC numbers are down from last year by more then 9%.

I contacted iStock about the 2012 RC royalties and all they told me was to keep an eye out in the forums for an announcement. It's been a couple weeks and I haven't seen anything. I was hoping to go up a level from 25% to 30%.
slobo
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Posted Mon Jul 9, 2012 2:49PM
Posted By flugga:

Posted By Matt_Brown:
When are we going to get a chart fpr RC? It's July and still not word. I hoping to hit a mystery target 50,000 or 80,000. My average RC numbers are down from last year by more then 9%.

I contacted iStock about the 2012 RC royalties and all they told me was to keep an eye out in the forums for an announcement. It's been a couple weeks and I haven't seen anything. I was hoping to go up a level from 25% to 30%.


I don't understand need to know next years RC target that much ahead of time? I don't think that any of us can influence downloads at will. If you think that you need to increase uploads (the only thing you can actually do something about), do so now.


We are in 2012 and RC targets for 2012 payout are known.
lostinbids
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Posted Mon Jul 9, 2012 3:29PM
^ Slobo, we know the 2011 targets. We don't know the 2012 ones yet.  Flugga may well have hit enough to go from 25% to 30% according to last years targets but because nothing has been set yet it can neither be confirmed or denied at the moment.  Last year people were back paid if they hit target before the announcement was made.
benedek
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Posted Mon Jul 9, 2012 4:24PM
I am trying to understand the original post. Are you interested in the average amount of dollars for 1 redeemed credit you earned? 
slobo
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Posted Mon Jul 9, 2012 4:55PM
Posted By lostinbids:
^ Slobo, we know the 2011 targets. We don't know the 2012 ones yet.  Flugga may well have hit enough to go from 25% to 30% according to last years targets but because nothing has been set yet it can neither be confirmed or denied at the moment.  Last year people were back paid if they hit target before the announcement was made.


ok, I did some Forum digging. Here's the original post about RC targets.


I strongly oppose the use of word TARGET in association with payout level based on PREVIOUS YEAR RC performance?!?!@?


I suppose iStock will set some real high levels right about now and make adjustment at the end of the year?
sjlocke
Member is a Black Diamond contributor and has more than 200,000 Photo downloadsMember is a Gold contributor and has 5,000 - 12,499 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a Silver contributor and has 2,500 - 9,999 Illustration downloadsExclusiveExclusive iStockphoto IllustratorExclusive iStockphoto Videographer
Posted Mon Jul 9, 2012 5:37PM
Posted By slobo: I don't understand need to know next years RC target that much ahead of time? I don't think that any of us can influence downloads at will. If you think that you need to increase uploads (the only thing you can actually do something about), do so now.


I think (aside from having a general idea of what level you need to get to) that it's like gambling. Initially, we expected IS to set levels on January 1st based on the previous year. The longer the chart doesn't come out, the more it appears that it is a fixed game - ie. let's wait until we have a pretty good idea of where people will be and then, knowing how we want to distribute the levels, post a chart. Instead of posting the goalposts ahead of time, which is sort of an encouragement to people to hit a certain goal (knowing that the charts can't move up, only down). I'm not sure if I'm typing it out right, but the longer it takes to post, the more it seems like it is "fixed"...

Look, I can't complain. While you should be working at top form all the time (ie., you're not going to work at 120% if the charts looks out of reach) , I understand while people are annoyed.
blackwaterimages
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Posted Mon Jul 9, 2012 5:43PM
Posted By sjlocke:
 The longer the chart doesn't come out, the more it appears that it is a fixed game - ie. let's wait until we have a pretty good idea of where people will be and then, knowing how we want to distribute the levels, post a chart. Instead of posting the goalposts ahead of time, which is sort of an encouragement to people to hit a certain goal (knowing that the charts can't move up, only down). I'm not sure if I'm typing it out right, but the longer it takes to post, the more it seems like it is "fixed"...

Maybe they're just going to shock us all by declaring the RC system a failure and return to the old system... 
Jamesmcq24
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Posted Mon Jul 9, 2012 5:47PM

Posted By blackwaterimages:
Posted By sjlocke:
 The longer the chart doesn't come out, the more it appears that it is a fixed game - ie. let's wait until we have a pretty good idea of where people will be and then, knowing how we want to distribute the levels, post a chart. Instead of posting the goalposts ahead of time, which is sort of an encouragement to people to hit a certain goal (knowing that the charts can't move up, only down). I'm not sure if I'm typing it out right, but the longer it takes to post, the more it seems like it is "fixed"...

Maybe they're just going to shock us all by declaring the RC system a failure and return to the old system... 


i hope
Jamesmcq24
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Posted Mon Jul 9, 2012 5:51PM

Posted By sjlocke:
Posted By slobo: I don't understand need to know next years RC target that much ahead of time? I don't think that any of us can influence downloads at will. If you think that you need to increase uploads (the only thing you can actually do something about), do so now.


I think (aside from having a general idea of what level you need to get to) that it's like gambling. Initially, we expected IS to set levels on January 1st based on the previous year. The longer the chart doesn't come out, the more it appears that it is a fixed game - ie. let's wait until we have a pretty good idea of where people will be and then, knowing how we want to distribute the levels, post a chart. Instead of posting the goalposts ahead of time, which is sort of an encouragement to people to hit a certain goal (knowing that the charts can't move up, only down). I'm not sure if I'm typing it out right, but the longer it takes to post, the more it seems like it is "fixed"...

Look, I can't complain. While you should be working at top form all the time (ie., you're not going to work at 120% if the charts looks out of reach) , I understand while people are annoyed.


i can only assume this is exactly the reason for the delay. istock wants to make $x, waits until they can reliably predict the outcome, and sets rates accordingly. i see no other reason for waiting so long (unless they are cancelling the system).
amriphoto
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a Gold contributor and has 5,000 - 12,499 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Mon Jul 9, 2012 10:51PM
Posted By benedek:
I am trying to understand the original post. Are you interested in the average amount of dollars for 1 redeemed credit you earned? 


I'm trying to compare this year to last in regard of RC per earned Dollar. Since all of us have different royalty percentage it doesn't make sense to compare ours to one another, but you can compare 2011 to 2012 to see how it changed.


For me it went down. So even though I earned more royalties compared to the first half of 2011, my RCs went down. That's nothing I can really influence, so I would consider it as unfair if I would miss next years target because of this.


in regard to knowing targets in advance: many of us may be already working at 120%. But 20% of it is commissioned work. So let's assume you know the targets and you think it might be a close match. I bet most of us would be better off putting that 20% into working for stock than continuing commissioned work. You don't get that chance if you know your target too late. I for example have quite some unedited stockwork on my harddrives. At the moment I am concentrating on learning new techniques rather than retouching previous work, because it's way too hot in my office, but ok in my studio. If I knew the targets I might reconsider and rather sweat than losing a lot of money.
ytwong
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsExclusive
Posted Tue Jul 10, 2012 1:17AM

I just have no incentive to upload after the RC system. My new files are mostly uploaded to GI.


I think (very) late RC target announcement  is just a way to manipulate how many people will be at certain royality rate.
slobo
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Tue Jul 10, 2012 8:53AM
Posted By ytwong:

I think (very) late RC target announcement  is just a way to manipulate how many people will be at certain royality rate.

well, that's pretty much what they said from the beginning.
benedek
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto IllustratorExclusive iStockphoto Videographer
Posted Wed Jul 11, 2012 12:02PM
/
/
Posted By amriphoto:
Hi all,

I just tried to compare the first quarter of 2012 to the same period in 2011 RC wise and saw that I was down 4%. Then I calculated the average RC/$ and for me it went down 10% from 1,95 to 1,77. If I look at $ only, I´d be up 6%.

Now I´m asking myself what that could tell me about the buyers structure. When people pay less per credit, I´d say that the percentage of corporate buyers is larger than last year with either more larger companies buying or less private people and smaller companies.

Anyway, if I´m not alone with this trend I hope iStock will account for this change when announcing the credit targets for 2013.

How about you - how did your RC/$ change?

Edit for changing topic name from RC/file to RC/$

(Edited on 2012-07-07 22:48:53 by amriphoto)

If you are interested in the redeemed credits per earned dollar and you say that your ratio decreased compared to 2011 I think your conclusion is wrong. If your ratio decreased it means that more dollars were spent per credit in 2012 than in 2011. Which would mean actually, according to your train of thought, that less corporate buyers bought your images.  
slobo
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Wed Jul 11, 2012 2:33PM
Posted By benedek:

Posted By amriphoto:
Hi all,

I just tried to compare the first quarter of 2012 to the same period in 2011 RC wise and saw that I was down 4%. Then I calculated the average RC/$ and for me it went down 10% from 1,95 to 1,77. If I look at $ only, I´d be up 6%.

Now I´m asking myself what that could tell me about the buyers structure. When people pay less per credit, I´d say that the percentage of corporate buyers is larger than last year with either more larger companies buying or less private people and smaller companies.

Anyway, if I´m not alone with this trend I hope iStock will account for this change when announcing the credit targets for 2013.

How about you - how did your RC/$ change?

Edit for changing topic name from RC/file to RC/$

(Edited on 2012-07-07 22:48:53 by amriphoto)


If you are interested in the redeemed credits per earned dollar and you say that your ratio decreased compared to 2011 I think your conclusion is wrong. If your ratio decreased it means that more dollars were spent per credit in 2012 than in 2011. Which would mean actually, according to your train of thought, that less corporate buyers bought your images.  

yes.  $/RC gives value per credit.
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