Posted Mon Aug 27, 2012 9:50PM
hi all - I niche in real estate design & marketing and the news about text in vectors is very exciting to me! Based on the number of times I've seen iStock photos in real estate marketing, I think all of these ideas would sell fairly well.
Most designs revolve around a photo of a house (not stock). So banners that could lay over corners of rectangular photos, photo frames that are easy to add a (horizontal rectangular) photo into, would be super useful.
My personal design style is usually on the more formal side but whimsical is fun on lower priced homes too. By formal, I mean swashy, upscale. By whimsical, I mean cute and fun. Extra elements would be awesome too - like little house drawings (important to not be too specific here because we are usually marketing an actual house), a yard sign with text on it (important to be easy to edit as the signs are very color-specific to agencies), flourishes, furniture, etc. Exclamation points available and easily removable without wrecking the whole line would also be awesome. While the "old fashioned" look and feel is super awesome, I think it might be a little harder to use as it could make the home look too dated/out of date.
As a suggestion, based on the number of agents we know in our area, they often work in Publisher so including a .wmf file for them to easily edit and break apart would probably help. I don't need this, but keep in mind that many agents are independent and they think they don't need designers
Some text ideas - I'll add to this list as I think of them (try combinations of upper/lower/title case, I can't say which I'd use more, but do be grammatically correct).:
New on the Market
First Time on the Market
Open this Weekend
SOLD (doesn't have to be uppercase, but that's how I've seen it used the most - BOLD)
Sold in __ Days! (include days 1-6, can be spelled or numbers)
Sold in __ Weeks! (include week numbers 1-4, can be spelled or numbers)
Fantastic Views (lots of other words to use instead of fantastic, look at a thesaurus)
Great Price (again get out the thesaurus for other words of "great")
Brand New Kitchen (baths, flooring, bedrooms, etc.)
Fresh Paint (+inside & out)
ETA - Aug 29
NOTE: real estate yard signs for professionals in our area - scroll down for an image - usually are a white (unless custom painted - these are on loan from the sign installers) wood-framed posts. A normal sized sign is 24"Wx18"H but can be 24x24". Riders hang below and include an agent's contact info as the signs themselves might not be individually branded. This is usually 24"Wx9"H. Above the post could be a SOLD, PENDING "rider" that sits on top of the post itself - I rarely see this in our area, rather, it's a sticker for SOLD/PENDING across the larger sign or up/across the sign post.
More to come, I'm sure! I am really looking forward to seeing what you all produce. I think it will be lucrative - not just this type of text of course - as I am one of many designers who know how to lay out stuff but can't draw! I try making swashy "enveloped" stuff but it's never nearly as good as artists who are awesome at this!
p.s. I'll stay abreast of this thread and offer feedback. It doesn't necessarily mean I'll buy, but I will try to help as much as possible to offer suggestions on what I think might be useful to me in the future and/or for other buyers! Caveat: this is a COMPLETELY personal request. No affiliation with iStock other than hoping for your success!
(Edited on 2012-08-29 18:55:42 by pink_cotton_candy)
Posted Wed Aug 29, 2012 2:11AM
Posted Wed Aug 29, 2012 6:50PM
the smaller signs are A-frames and we could use that shape too, but usually, they are offering Open Houses or directing traffic to a new listing/open house (I'll add Open House to the list!)
It's important (to us) that we are differentiating agent broker services rather than DIY For Sale By Owner.
(Edited on 2012-08-29 18:50:50 by pink_cotton_candy)
Posted Tue Oct 2, 2012 7:14AM