Posted Fri Sep 14, 2012 3:07AM
I wondered if anyone has any experience with sorting their own files into lightboxes? It's something I have never done but notice that quite a few audio sellers have. Some people are amazingly organised! Is this worth it? Have people noticed a difference in sales since doing it?
Any info people have would be greatly appreciated. Thanks!
Posted Fri Sep 14, 2012 6:58AM
good questions, I really don't know if it makes a difference, as most people sort by keyword, but maybe on the next step, if they hear something kind of what they're looking for or that they like, but not quite hitting the mark, they may step to the side and browse your lightboxe(s)? or maybe there are some people that frequent your portfolio and it makes it easier for them to find things. That would be the hypothetical theory, I do that when I'm searching photos, so I'm assuming some do that while audio searching?
Posted Fri Sep 14, 2012 9:40AM
2 Posts in one day!!! Good to see you in hear John.
We have been telling our customers that to find alternate versions many of our composers link to additional content organized in lightboxes or other links. While it does take some time we feel that it is worth the effort.
I recently wrote this short article on how we would like our contributors to organize their content. We hope that most of you will conform to something similar so that our clients have a unified experience.
Posted Mon Sep 17, 2012 3:50AM
Thanks for the link and info! It's quite a big job so pretty daunting. I'm sure I'll get round to it soon!
Posted Mon Sep 17, 2012 9:00AM
Just make sure you get your ubb code 100% correct if you finalize an idea... Sucks to update 100 descriptions like a robot on crack only to realize you forgot an end bracket haha
Posted Mon Sep 17, 2012 12:06PM
For music it can be good idea, but for SFX I gave up after reaching 1500 files - too much effort for tiny noises for tiny prices. Istock should make it easier (batch processing).
Posted Mon Sep 17, 2012 6:53PM
It's difficult to tell whether the effort elicits a good return. I have some files that sell together, and it's nice to see 4 in a row happen when you're online and those cases, in my case, could only have come from light boxes. However, overall I don't think the effort justifies the means for me. Advice would be to isolate your frequent selling files easy one there! And then, make a light box of similar files. Start with one and see if this promotes cross selling. SFX light boxes have worked for me Robert, but those have been in the male and female VoiceOver categories and my vehicle crashes, halloween and sci-fi. The effort for object sounds is less of a money spinner I would agree with you there!
Posted Tue Sep 18, 2012 1:41AM
Public lightboxes could be very helpful in sales, but their search engine is broken for years
For SFX the best ordering method is sorting using search strings, but it needs really precise and relevant keywording. Maybe someday i'll find time for it.