Suggestions for Corporate Font

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egrafix
Posted Mon Dec 10, 2012 9:22AM

Hi All


I am working with my client on a re-brand (fresh new look).  They are 30 years old and it's been 8 years since their last re-brand. Their corporate font is currently Arial.  I am looking for suggestions for a new sans serrif font with a more modern look which has a comprehensive family.  It is a hardware company. The font must be carried through from business cards and sales specials to billboards.  Hope I have given you enough info - any suggestions would be greatly appreciated.  I am happy to buy the font family. 


Thanks in advance for any assistance


Laura
mtngigi
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Posted Thu Dec 20, 2012 5:46PM

This forum ain't what it used to be - where is everyone?


Well, for me, choosing the right font is always a daunting task - too many choices. So I don't know what to recommend, but I found this and thought it might help you. It's not all just sans serif, though.


http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for-corporate-design/#comments


Hope you find the perfect font for this company.
Whiteway
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Posted Fri Dec 21, 2012 1:06AM
I'm sure the reason for choosing Arial was for consistency across print and web media. Also, documents created in Word (for example) need to look the same for the receiver as they did when they left the sender. This might not happen if the receiver does not have the 'corporate' font.

The technology is afoot to make embedding fonts in web media a bit easier, but how quickly or widely it is being adopted, I don't know.
Zuki
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Posted Thu Jan 10, 2013 8:46PM
"This forum ain't what it used to be - where is everyone?"

Sulking.
mtngigi
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Posted Tue Jan 15, 2013 9:52PM
Posted By Zuki:
"This forum ain't what it used to be - where is everyone?"

Sulking.

About?
Whiteway
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Posted Wed Jan 16, 2013 1:29AM
Anyone who remembers when iStock was the designer's dirty little secret will also recall that this used to be one of the more busy forums. Sulking is a symptom of finding it hard to accept new circumstances.
mtngigi
Member has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Thu Jan 17, 2013 2:47PM
Posted By Whiteway:
Anyone who remembers when iStock was the designer's dirty little secret will also recall that this used to be one of the more busy forums. Sulking is a symptom of finding it hard to accept new circumstances.


Well, I'm not skulking. But I do miss "the old days", when folks who asked for help used to come back and say "thanks". 


 
Zuki
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Posted Thu Jan 17, 2013 10:47PM

Don't misunderstand, I'm not sulking either (all in jest) but times have changed, needless to say. 


The people who were once bustling with feedback in the forums are still here (myself included).  I check in every day and silently observe but rarely post anymore for reasons not neccesarily ralated to istock.  However, I agree that we do need fresh optimism.
mtngigi
Member has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Tue Jan 22, 2013 3:42PM
Posted By Zuki:

Don't misunderstand, I'm not sulking either (all in jest) but times have changed, needless to say. 


The people who were once bustling with feedback in the forums are still here (myself included).  I check in every day and silently observe but rarely post anymore for reasons not neccesarily ralated to istock.  However, I agree that we do need fresh optimism.


I knew that ...Okay, well ... let's all stop silently observing and be freshly optimistic.


I will tell you that I got fed up that forum notifications stopped working for me (a long time ago). So I'd post questions and think no one was responding, only to find out months later that I was getting answers, just no emails telling me so. I only just recently learned that you have to set it to "unscribe" in order to subscribe ... okaaaayyyy.




 And there are folks who got booted off that I miss.
JDawnInk
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Posted Thu Jan 24, 2013 4:34PM
Hi there mtngigi! I just noticed this post as well, it's been awhile you've probably already picked the font, but the main sans serif font I would suggest is FRUTIGER STD. All the weights you'd need plus a condensed version. The realy beauty in this font is the Light and Thin weights.It's very nice, easy to set headings and nice easy body copy.  Another I'd suggest, but would be secondary to Frutiger is DIN.  Hope this helps, if I'm too late, well maybe it'll help someone else in need of a recommendation
mtngigi
Member has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Thu Jan 24, 2013 8:57PM
Posted By JDawnInk:
Hi there mtngigi! I just noticed this post as well, it's been awhile you've probably already picked the font, but the main sans serif font I would suggest is FRUTIGER STD. All the weights you'd need plus a condensed version. The realy beauty in this font is the Light and Thin weights.It's very nice, easy to set headings and nice easy body copy.  Another I'd suggest, but would be secondary to Frutiger is DIN.  Hope this helps, if I'm too late, well maybe it'll help someone else in need of a recommendation wink

Well ... thanks. But I wasn't the original OP.
Zuki
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Posted Fri Jan 25, 2013 2:38AM

Mmm,  this thread has davanced to about a 5 hour lag, let's see if we can close the gap.


Used to be that the gap was seconds, sometimes posts would overlap.
mtngigi
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Posted Fri Jan 25, 2013 9:01AM
Posted By Zuki:

Mmm,  this thread has davanced to about a 5 hour lag, let's see if we can close the gap.


Used to be that the gap was seconds, sometimes posts would overlap.

Well, the email for your reply, Zuki - came to me a little after midnight. I'm so happy to be getting notices again that I can live with the gap - although it is rather ridiculous. I wonder what the problem is?
mtngigi
Member has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Fri Jan 25, 2013 9:04AM
But then I just got my own update immediately ... 
Zuki
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Posted Fri Jan 25, 2013 7:23PM
Checkin in,  ten hours late.
mtngigi
Member has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Sun Jan 27, 2013 11:38AM
testing ... 1, 2, 3 ...

(Edited on 2013-01-27 12:00:45 by mtngigi)
SamBurt
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Posted Mon Jan 28, 2013 3:00PM
Posted By mtngigi:

Posted By Whiteway:
Anyone who remembers when iStock was the designer's dirty little secret will also recall that this used to be one of the more busy forums. Sulking is a symptom of finding it hard to accept new circumstances.



Well, I'm not skulking. But I do miss "the old days", when folks who asked for help used to come back and say "thanks". 


 

I used to love this forum too, the help, opinons, commentarys etc... And the designer spotlight, and all the critique and opinions that went with it too. all of it. It was great. Plus it was the part of istock that was for it's customers as opposed to its suppliers. Sure there wasn't a massive amount of people hanging around here, but it was certainly busier than it is now. It'd be great if they spent a little bit of time giving the whole "Designer" section a reboot, and actually cater for (and mebbie even attract some more of) their core, loyal customers. Kickstarting the Spotlight would help.
mtngigi
Member has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Wed Jan 30, 2013 9:40AM
Posted By SamBurt:

Posted By mtngigi:
Posted By Whiteway: 

Anyone who remembers when iStock was the designer's dirty little secret will also recall that this used to be one of the more busy forums. Sulking is a symptom of finding it hard to accept new circumstances.

  Well, I'm not skulking. But I do miss "the old days", when folks who asked for help used to come back and say "thanks". 

I used to love this forum too, the help, opinons, commentarys etc... And the designer spotlight, and all the critique and opinions that went with it too. all of it. It was great. Plus it was the part of istock that was for it's customers as opposed to its suppliers. Sure there wasn't a massive amount of people hanging around here, but it was certainly busier than it is now. It'd be great if they spent a little bit of time giving the whole "Designer" section a reboot, and actually cater for (and mebbie even attract some more of) their core, loyal customers. Kickstarting the Spotlight would help.


Seems a lot of things changed after they did the site redesign, although that may be been a coincidence.


Personally, I've had very little work over the last few years and that has impacted things for me a great deal. It's been depressing trying to hang on for dear life.


I do miss being a more active member of this great community. Let's all try and liven things up a bit - okay? I'll start by checking out your latest DS contribution.
SamBurt
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Posted Wed Jan 30, 2013 1:01PM

Yes I'm all up for some liven-ing! In fact I'm gonna upload a DS entry right now. It'll be the first for a long time...


 
pink_cotton_candy
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Posted Tue Feb 12, 2013 12:56PM
hey all - since you were talking about subscribing to threads in here, I'm thrilled to let you know we think we've fixed it! mtngigi, I'm going to sitemail you just in case it changes your current "unsubscribed" subscription.
This thread has been locked.
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