iStockphoto Can Be Saved

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2ndLookGraphics
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Thu Jan 17, 2013 9:08AM

iStockphoto can be saved
First- Lobo -please read this through before you delete it
It is obvious from sales stats and the buzz from the online community that iStock is well on its way to crash and burn.
IF the intention of Getty is to just absorb the iStock contributor’s images into Thinkstock and Getty then, while it is a shame to dump what a couple of years ago was the top of the microstock websites, it will be done.
IF instead there is a desire by Getty to revive the once respected iStockphoto brand and recreate the stable income that both owners and contributors experienced in 2010, please consider the following.



Please look at the marketing strategy of Dominos Pizza, a US chain of pizza stores that previously marketed itself on cheap pizza and fast delivery. That was fine until most all the pizza chains offered cheap pizza and delivery. Their market share diminished because they lacked one thing - a quality product. The strategy they used is almost unheard of and thus made a big impact. They admitted their shortcomings. They said that they have heard the complaints of their customers and set about to make the improvements. They marketed themselves on the fact that they were re-inventing themselves as a pizza chain that offered cheap pizza, fast delivery, and PIZZA THAT TASTES GOOD. That definitely caught the attention of their market. They continue with this strategy to this day. See more http://www.predictableprofits.com/a-tasty-million-dollar-marketing-lesson-for-every-entrepreneur/.



Now if iStockphoto could just stop with the current direction they are taking and do the unthinkable – Admit they have been making mistakes AND PROGRESS TO REMEDY THOSE MISTAKES. That could catch the attention of former customers which have been leaving in droves. That could make the valuable Diamond contributors that are about to jump ship stop and listen. 



Go back to 2010 when things were cooking here.
- Restore reasonable pricing structure.
- Restore and honor your original contract with contributors based on canister level, something that they can control rather that make their income dependent on the whims of iStock marketing and IT.
- Require all images admitteded into the iStockphoto collections to pass the same level of inspection.
 -Stop making iStock images available on other sites for pennies or free.
The list could go on but I am sure you see the direction I am going in.



I would like to challenge you to make this announcement on Feb. 2, 2013, Groundhog Day. This would be symbolic for several reasons.
-        Historically, in the US, a ground hog emerges from its hole on Feb 2nd and if he sees his shadow he is scared back into his hole, expecting more bad weather ahead. If he does not see a looming shadow he comes out and starts exploring around due to the promise if better days coming soon.
-        The movie – Groundhog Day, Bill Murray plays Phil Connors, an arrogant and egocentric Pittsburgh TV weatherman who, during a hated assignment covering the annual Groundhog Day event in Punxsutawney, finds himself in a time loop, repeating the same day again and again. After indulging in hedonism and numerous suicide attempts, he begins to re-examine his life and priorities.
-        Finally Feb 2nd seems to be a wait and see date set by a number of iSockphoto’s valuable contributors.
Please consider making an honest attempt to restore iStockphoto to its former status as an industry leader and a business that is profitable to both owners and contributors.

(Edited on 2013-01-21 07:16:56 by 2ndLookGraphics)
DonMcGillis
Member is a Bronze contributor and has 250 - 2,499 Photo downloadsExclusive
Posted Sat Jan 19, 2013 2:47PM
You were right, no one looks here, that's too bad because these are valid ideas.
2ndLookGraphics
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Sat Jan 19, 2013 7:00PM

Thanks. I knew it would be buried here but I just really wanted to make this point.
patty_c
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Mon Jan 21, 2013 6:44AM
Excellent post!  
Juanmonino
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsExclusiveAwarded to fabulous photographers with more than 100,000 downloads
Posted Mon Jan 21, 2013 7:26AM
Do you really think getty would take any advise in how to run their business? What its happening right now is part on a "master business plan" created somewhere time ago, I would save my time telling them what they should do
funky-data
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsMember is a Bronze contributor and has 250 - 1,249 Video downloadsExclusiveExclusive iStockphoto Videographer
Posted Mon Jan 21, 2013 7:37AM
I don't completely believe in cannister level dependant earnings (since IMHO an XS download is not the same as an XXXL download and a single Vetta image DL is also more valuable than a regular file DL) but, you have lots of valid points in your post.

I think we seriously need a 'reset'.
Starkblast
Member is a Bronze contributor and has 250 - 2,499 Photo downloadsExclusive
Posted Mon Jan 21, 2013 8:05AM
Posted By Juanmonino: Do you really think getty would take any advise in how to run their business? What its happening right now is part on a "master business plan" created somewhere time ago, I would save my time telling them what they should do

Valid points by 2ndLookGraphics, but I'm afraid Juanmonino is right.. The Getty Oil tanker is full steam ahead and not easily turned, let alone stopped...
fstop123
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsExclusiveRecognizing those who reach the 100,000 download mark
Posted Mon Jan 21, 2013 8:17AM
Getty has all of these years of experience in the stock business that they keep pointing out.  But, have they ever thought about the fact that a lowly photographer/designer is the one that came up with the crowd sourcing micro stock idea in the first place.  Not their guys with all the experience but someone thinking outside the box and with creative juices that were flowing with innovative ideas.  And what did Getty do, they bought out the little guy and claimed him for their own.


listen to your contributors, there are wonderful ideas to be harvested for the taking.  We have a big stake in this business, too.  This is not just our livelyhood but our LIFE.  

(Edited on 2013-01-22 21:17:55 by fstop123)
2ndLookGraphics
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Mon Jan 21, 2013 8:47AM
Posted By fstop123:

Getty has all of these years of experience in the stock business that they keep pointing out.  But, have they ever thought about the fact that a lowly photographer/designer is the one that came up with the crown sourcing micro stock idea in the first place.  Not their guys with all the experience but someone thinking outside the box and with creative juices that were flowing with innovative ideas.  And what did Getty do, they bought out the little guy and claimed him for their own.


listen to your contributors, there are wonderful ideas to be harvested for the taking.  We have a big stake in this business, too.  This is not just our livelyhood but our LIFE.  

A great point. It was not "business as usual" that created iStockphoto, or the microstock industry. However, I am afraid it will be "business as usual" that ends it. I have never seen such a rapid decline in a business' viability before. The owner's lack of concern makes me think that there are other plans for this company which do not involve honest interaction with the contributors.  My question is, "Once the contributors are gone, what will they have to selll?"
amriphoto
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a Gold contributor and has 5,000 - 12,499 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsExclusiveExclusive iStockphoto Audio ArtistMember has had a submission accepted to the Designer SpotlightMember has had a File Of The Week
Posted Sun Feb 3, 2013 12:02AM
Great and valid points, and I wish somebody in charge would read this and really think about it. I'm afraid though that the clash of interests will prevent making it reality. The (continuously changing) owners don't have a long term goal. Unfortunately iStock and Getty people have to serve them, even though that means hurting their own business.
So before your ideas will become reality, the cow is going to be sqeezed instead of milked in hope for a greater output, because the new farmers have never seen a cow before. Shortly before the cow dies it will be sold again believing it's a bull that cannot give milk at all. Eventually it might be bought by a good old farmer who knows how to milk a cow and live a great life giving gallons of milk every single day, nourishing the farmer, the veterinarian, the stableman,... And guess what, it's calving every now and then. And even though the old farmer knows that in this time it won't give as much milk, he hopes to double the output in a few years, and again in a couple of more years and again and again,...
marevos
Member is a contributor and has less than 250 Photo downloads
Posted Sun Feb 10, 2013 8:15AM
if there is a push by getty to take istock, wouldnt you be better off then by joining getty, This is my rational anyway, because something is going on here and sales seem to be slipping
lucentius
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Sun Feb 17, 2013 3:27AM
The management need to do something unexpected like an immediate 5 percent raise for exclusives.
jluizmail
Member is a contributor and has less than 250 Photo downloads
Posted Tue Feb 19, 2013 6:12PM
Being a new contributor, all I can say is that I read your points with attention.  This makes me also meditate on how a tiny ant like me can make any sort of difference as to help something that was once good stay that way or even get better.
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