iStock Editorial - Deconstructed

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dorioconnell
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Posted Thu Feb 7, 2013 9:38AM
Jen, you can find the briefs here
tirc83
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Posted Thu Feb 7, 2013 9:41AM

1. Do you shoot and upload editorial content to iStock? If yes, why? If not, why?
Yes. Why? Crazy question - because I can.



2. How prolific are you with uploading editorial vs creative?
60%:40%



3. Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels?
Because you can't 'direct' the shoots, they could be described as happy accidents - but I would contend that although they are spontaneous, I specifically go out to shoot editorial.



4. How do you feel about the current content guidelines? Are they too restrictive?
Yes. My biggest bugbear is rejection for lack of property release when it's clear you must have had permission to shoot there in the first place.



5. Now that iStock is accepting images produced on mobile devices, are you taking advantage of this?
No - I still find/feel it gimmicky - although I did upload a couple when it started



6. Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock?
No



7. Have you read or shot content related to one of the editorial creative briefs?
No



8. Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs?
No



9. How do feel about the Editorial homepage? The search results?
I never visit the editorial homepage. I'm not a buyer so never perform searches.


 
SchulteProductions
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Posted Thu Feb 7, 2013 11:52AM

Would def upload more if there was an easy to use iphone app. I've suggested that in the forums.


The sales on editorial seems to be lower compared to creative and the upload process is easier for creative... so I choose to shoot creative most of the time because of this.


Being this is only part time work for me, I have limited time to shoot. I would shoot more editorial if I went full time though.
BrendanHunter
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Posted Thu Feb 7, 2013 12:30PM
  • Do you shoot and upload editorial content to iStock? If yes, why? If not, why?  Yes. I find I really enjoy taking pictures of things that can only fall under the editorial umbrella. 
  • How prolific are you with uploading editorial vs creative? About 50/50
  • Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels? Usually set out to specifically create the shots, but sometimes happy accidents. 
  • How do you feel about the current content guidelines? Are they too restrictive? The guidelines are unclear and deactivations after acceptance are hard to swallow. See images of the Eiffel Tower after dark as an example. 
  • Now that iStock is accepting images produced on mobile devices, are you taking advantage of this? No
  • Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock? No
  • Have you read or shot content related to one of the editorial creative briefs? No
  • Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs? I can't really answer that. 
  • How do feel about the Editorial homepage? The search results? I've never looked at either. 
shank_ali
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsExclusive
Posted Thu Feb 7, 2013 12:40PM

I have stopped uploading editorial content.It is a shame because i've had first hand expierance of the fine resources that Istockphoto has afforded it's contributors on the matter of editorial.


London:May 2011 talks and slideshows .Inspired to shoot and engage with members of the public and stall holders in Chinatown and Covent Garden.Getty peeps from Ireland helped greatly.


Berlin:June 2012.Talk by Hugh Pinney.Very interesting but not enough time to really shoot editorial,had 16 models to shoot for creative during the lypse.


I stopped for a couple of reasons.One is time and the other is not enough posative feeback/sales from the editorial content i have in my portfolio.


I briefly embraced 'Product' but tryed to get creative in placing the products within there natural surroundings.Breakfast cereal in a kitchen.Beauty products in bathroom ect.Still no sales became of those even though i enjoyed 'dressing' the scene prior to the shooting.


I would definetly return to product shots if i was allowed to use people/models to help sell a product.I tryed it on a beach once with the focus on the Lucazade Sports drink and the model working out with skipping rope in the background.Blurring the model was straight forward but was not happy with the compositon so did not upload for inspection.


I thank Istock for informative editorial briefs.I do read them but choose not to act upon them at this time.Never say never though.....
AlpamayoPhoto
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Posted Thu Feb 7, 2013 1:58PM
    - Do you shoot and upload editorial content to iStock? If yes, why? If not, why?
    No. I was interested at the beginning but I missed those first days to shoot and make money with product photos (iPad, iPhone, can of Coke, ...). After I heard that regular (street) photos are not making much so I just couldn't bother with this channel. If I remember I disliked some of the steps to get your photo uploaded, so again I just couldn't bother with it.
    
    - How prolific are you with uploading editorial vs creative?
    0% : 100%. Although with recent issues with our RF I might be 0%:0%.
    
    - Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels?
    I might try with random travel photos.
    
    - How do you feel about the current content guidelines? Are they too restrictive?
    I think I found them too restrictive so I gave up on it.
    
    - Now that iStock is accepting images produced on mobile devices, are you taking advantage of this?
    Nope.
    
    - Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock?
    Probably yes.
    
    - Have you read or shot content related to one of the editorial creative briefs?
    Nope.
    
    - Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs?
    Probably but I'm not into it so no hard opinion on it.
    
    - How do feel about the Editorial homepage? The search results?
    Sure if that will boost sales and Editorial visibility.
jhorrocks
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Posted Thu Feb 7, 2013 2:03PM
Posted By cmannphoto:

How do you feel about the current content guidelines? Are they too restrictive?


Yes, there seems to be a double standard, we cannot submit a lot of things that are here via Getty's contributors.


Even if we have the credentials our hands are tied.


Exactly why I don't bother.  Too many illusive restrictions to shoot anything I might deem useful as editorial, so I simply don't waste my time with it.

(Edited on 2013-02-07 14:03:48 by jhorrocks)
Kerrick
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Posted Thu Feb 7, 2013 2:09PM
Posted By wagnerm25:

Why not editorial vectors?!?!?!? Let us join the party.


Would be great if we can put for sale things like this example.


ferrariaurea1

(Edited on 2013-02-06 18:58:50 by wagnerm25)

yes - my question too - why not editorial vectors?
SamBurt
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Posted Thu Feb 7, 2013 2:14PM
  • Do you shoot and upload editorial content to iStock? If yes, why? If not, why? Yes, I like the freedom it affords me to upload shots I like that I wouldnt usually upload due to lack of MR
  • How prolific are you with uploading editorial vs creative? at the moment its 80% editorial.
  • Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels? 50/50
  • How do you feel about the current content guidelines? Are they too restrictive? Not for me
  • Now that iStock is accepting images produced on mobile devices, are you taking advantage of this? Did at first, not so much now.
  • Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock? Very much so
  • Have you read or shot content related to one of the editorial creative briefs? No
  • Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs? Yes and perhaps a client/buyer shot request forum/facility somehow?
  • How do feel about the Editorial homepage? The search results? Too heavy on content we can't submit.
jentakespictures
Member is a Silver contributor and has 2,500 - 9,999 Photo downloads
Posted Thu Feb 7, 2013 2:39PM
Posted By DOConnell:
Jen, you can find the briefs here

Thanks!
jtyler
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Illustration downloadsExclusive
Posted Thu Feb 7, 2013 2:50PM

I am UL'ing mostly Editorial right now.


I would like to be able to edit the caption.  There are always bound to be mistakes and it looks unprofessional when we cannot correct them.


I would also like to see Editorial+ go to Getty.


I'd like less restrictions on what we shoot, particulalry in terms of sports and events.


They need to be marketed more.  The ones I am selling most are action sports shots.


I have had very little trouble with rejections.  Occasionally, one is returned for caption - city, country, date when they are correct.  I had a number of them, apparently reviewed by someone not from the U.
S. who did not know the location, even though it was explained clearly in the rest of the description.  Since it was a series, it was VERY tiresome to redo them and I finally had to write to Scout, however it has been months and I have never heard back - so the images are in limbo.


Again = better marketing, wider range of subject matter, flexibility in editing caption, E+ to Getty.  I cannot see how it can do anything but help them.  Most of us do not have access to the places where Getty Editorial phtogs can go.
ollo
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 250 - 2,499 Illustration downloadsExclusive
Posted Thu Feb 7, 2013 2:51PM
Do you shoot and upload editorial content to iStock? If yes, why? If not, why?
Yes, a lot. It's easy and you can shoot without the confining "stock view"
How prolific are you with uploading editorial vs creative?
40/60 - depends on the time of the year, the things that happen in my area and/or the ideas I have.
Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels?
Rarely happy accidents - most of the time I plan my shots, going to shows, demonstrations, and so on
How do you feel about the current content guidelines? Are they too restrictive?
Since we are able to upload news and celebs picts (with accreditation) I'm fine with the guidelines, the logo deactivations hurt me a lot… well… no risk, no fun
Now that iStock is accepting images produced on mobile devices, are you taking advantage of this?
Not yet
Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock?
Probably… not sure about that…
Have you read or shot content related to one of the editorial creative briefs?
No
Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs?
It won't hurt but I'm not sure if this would influence my way of working…
How do feel about the Editorial homepage? The search results?
Apart from the fact that this is mainly a homepage which promotes Getty-content… well, I think its fine.  Maybe too many categories.
aluxum
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloads
Posted Thu Feb 7, 2013 2:51PM
/ /Do you shoot and upload editorial content to iStock? If yes, why? If not, why?[/li]
Yes. I am very involved in shooting editorial content[/li]
 [/li]
How prolific are you with uploading editorial vs. creative? [/li]
I shoot more for the creative collection in a proportion of 4 to 1 at the moment[/li]
 [/li]
Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels?[/li]
I shoot specifically for the editorial collection[/li]
 [/li]
How do you feel about the current content guidelines? Are they too restrictive?[/li]
Way too restrictive. Sometimes even more than with the creative collection. Example specially related to property releases. Many of those restriction don't apply to the editorial collection in other agencies (Gettyimages included)[/li]
 [/li]
Now that iStock is accepting images produced on mobile devices, are you taking advantage of this?[/li]
No, I prefer to shoot with "regular" cameras but I think this is a great initiative: a good photo is a good photo no matter with what device it was taken[/li]
 [/li]
Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock?[/li]
No, I like to edit images carefully[/li]
 [/li]
Have you read or shot content related to one of the editorial creative briefs?[/li]
No, I follow my personal interests[/li]
 [/li]
Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs?[/li]
Not for me[/li]
[/list]

How do feel about the Editorial homepage? The search results?[/li]
Would like more image rotation on the editorial section. The search results are weird the last months -creative and editorial- New images have to have a minimum exposure at the beginning to have a chance to sell. I know that the a perfect search result is very difficult to achieve but the relation between views and purchases is key.[/li]
[/list]
I was very happy when the editorial collection was introduced and for me it has been a great success. Although the selling power is inferior than my creative images I am more photographically satisfied with my editorial ones. Also my editorial images sell usually for more (bigger sizes) than the creative ones.
I would like that editorial images could also be nominated to the Vetta collection and also migrated to Getty.
What are my concern? I think the restrictions are still too strict and could be opened up. But my biggest concern is how my editorial images are affecting my ranking as a photographer if this in any way affects the best match placement of my images (if such thing actually exists). As the creative photos sell much more than the editorial ones the number of selling per image is dragged down by the editorial collection. If there is such a thing that a "positioning" as a photographer because of sales I would like that creative and editorial collection should be weighted in differently. If not, adding editorial images might actually bring more harm than benefit.
Willowpix
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Thu Feb 7, 2013 8:28PM

Similar to what has been mentioned by several people earlier, I regularly have easy, "permissioned" and trusted access to local sporting events of all types and competition levels. Rochester, NY and a couple of other relatively close cities and towns aren't megametroplexes by any means, but despite what some might think, there really isn't any grass growing in the streets. And amazingly, once in awhile, interesting, relevant and important sporting stuff happens around here. I know...whodathunk??


Most of these events would never be actively covered nor even hit the remotest radar of whomever assigns Getty "credentialed professionals" to cover whatever it is they apparently consider real sports events and real work in important places and important venues. All the while dismissively ignoring the vastly larger real world.


By not actively encouraging and embracing this readily available experience and extremely broad access from at least hundreds of active and motivated iStock contributors, Getty deliberately (it can't be anything but deliberate) misses a huge opportunity. I won't even say "IMO". It's a fact. And it'd be silly if it made any sense.


So no, I've pretty much lost interest in editorial. Essentially because of random and inconsistent rules like this sports "thing" and several others already mentioned (no celebrities, no indoor locations even where permission has so obviously been granted, etc., etc.). Plus - with about 10% of my port being editorial but only one decent seller - it's essentially been a waste of time. Probably mostly because I only shoot crap - I get that part - but still...


I continue submitting occasional editorial grab shots - I guess now classified as happy accidents. But I don't bother going out of my way anymore like I did during the initial excitement.
JodiJacobson
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Posted Thu Feb 7, 2013 10:04PM
Posted By braddy:


Posted By JodiJacobson:

How about adding Vettatorials now. We asked for this in the begining but it never happened




Let's just get this out of the way now… Vetta editorial will never happen. The entire concept of the Vetta Collection is explained in the marketing:

Vetta is is our most creative, and conceptual collection. Images are handpicked by a team of iStockphoto editors for:

• Exquisite art direction
• Intelligently executed concepts
• Rarity

The images are heavily manipulated and polished - everything an editorial image is not supposed to be.

Now, if we are talking about simply adding a higher price tier editorial segment - that's totally within the realm of possibility.

(Edited on 2013-02-07 09:31:04 by braddy)

Yes that is what I meant...exceptional editorials at a different pricepoint. I only used the word Vettatorial because that is what we called our exceptional editorial shots.
wagnerm25
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Posted Fri Feb 8, 2013 3:10AM
Posted By JodiJacobson:

Posted By braddy:



Posted By JodiJacobson:

How about adding Vettatorials now. We asked for this in the begining but it never happened





Let's just get this out of the way now… Vetta editorial will never happen. The entire concept of the Vetta Collection is explained in the marketing:

Vetta is is our most creative, and conceptual collection. Images are handpicked by a team of iStockphoto editors for:

• Exquisite art direction
• Intelligently executed concepts
• Rarity

The images are heavily manipulated and polished - everything an editorial image is not supposed to be.

Now, if we are talking about simply adding a higher price tier editorial segment - that's totally within the realm of possibility.

(Edited on 2013-02-07 09:31:04 by braddy)


Yes that is what I meant...exceptional editorials at a different pricepoint. I only used the word Vettatorial because that is what we called our exceptional editorial shots.

What about VECTORTORIAL?
amygdala_imagery
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Illustration downloadsExclusive
Posted Fri Feb 8, 2013 8:04AM
/
/[li]Do you shoot and upload editorial content to iStock? If yes, why? If not, why?[/li]
[li]yes.  when i don't have a model release, or when shots are not a result of an official "shoot."  on the fly, off the cuff, whatever.[/li]
[li]How prolific are you with uploading editorial vs creative?[/li]
[li]80% creative, 20% editorial.[/li]
[li]Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels?[/li]
[li]editorial allows me to shoot whatever i want (for the most part) whereas preceeding, i would often only shoot what could be sold as creative stock.[/li]
[li]How do you feel about the current content guidelines? Are they too restrictive?[/li]
[li]too restrictive[/li]
[li]Now that iStock is accepting images produced on mobile devices, are you taking advantage of this?[/li]
[li]yes[/li]
[li]Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock?[/li]
[li]absolutely.  overall, the concept of being able to produce imagery and get it up and going easily is a draw of working here.[/li]
[li]Have you read or shot content related to one of the editorial creative briefs?[/li]
[li]yes.  i still have my niche, but creative briefs always help keep me at least slightly on track with current trends.[/li]
[li]Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs?[/li]
[li]yes.  i am working overall to increase my usage of the briefs.  i feel consistent, ongoing discussions about the direction of the image world is always a good thing.  and in general, more briefs more often gives the real impression that getty/istock is invested in making their contributors better, and communicating with them about it.  i see no negatives with more briefs, only positives.[/li]
[li]How do feel about the Editorial homepage? The search results?[/li]
[li]ha!  i don't go there, so no opinion.  [/li]
iShootPhotosLLC
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsExclusive
Posted Fri Feb 8, 2013 9:38AM
/
/[li]Do you shoot and upload editorial content to iStock? If yes, why? If not, why?[/li]
Yes, it is a natural extension of shooting travel and landscapes


[li]How prolific are you with uploading editorial vs creative? 70% Creative, 30% Editorial[/li]


[li]Do you set-out to specifically shoot editorial or are your editorial images happy accidents that you capture in your random travels? NO[/li]


[li]How do you feel about the current content guidelines? Are they too restrictive? YES[/li]


[li]Now that iStock is accepting images produced on mobile devices, are you taking advantage of this? NO[/li]


[li]Would you be more inclined to upload editorial content if there was a streamlined mobile app to submit it to iStock? NO[/li]


[li]Have you read or shot content related to one of the editorial creative briefs? NO[/li]


[li]Do you feel there needs to be more direction on shooting editorial content? More detailed and frequent briefs? NO[/li]


[li]How do feel about the Editorial homepage? The search results? I don't go there.[/li]


I no longer see iStock for either creative or editorial as a means of growing and making compensation porportional to the time and effort required. I therefore only upload images whenever I have nothing else to do. It's unfortunate but given the sales trends I can't afford to spend too much time here.


 
SilviaJansen
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsExclusive
Posted Fri Feb 8, 2013 12:18PM

When editorial started, i was very excited, cause my training as photographeer back in the 70s/80s was basically about photojpurnalism, so i started to work on something special for editorial. For example socccer fans celebrating their club winning the german league.


Unfortunately, i did not get many dls, it seemd to be not worth the time i put into it. Plus alll those rules, no celebrities, no sport events, so i am uploading only editorial when i comes along my way.
DMP1
Member is a Bronze contributor and has 250 - 2,499 Photo downloadsExclusive
Posted Sat Feb 9, 2013 5:46AM

Great to see iStock open this thread and ask contributors for input.


Answers to Questions.


I do upload editorial content, would upload more and devote more time to it, if it wasn’t for the restrictive guidelines and confines of the current collection. 


Not as prolific as I would like to be, although I had nearly 200 images accepted over a two month period in the summer covering The Queen’s Diamond Jubilee and London 2012. 


Yes I do set out specifically to shoot editorial. 


In my view the current content guidelines are too restrictive and there is still a lack of clarity and consistency as to what is and is not acceptable. I’m reading between the lines here, but if opening this thread is about trying to see how to engage more contributors in shooting editorial, then greater clarity, a review and subsequent lifting of the current guidelines is probably going to be the quickest way to do it. 


Not saying that I wouldn’t use my phone or an app, but any photos I did take, would be the happy accidents, if I’m planning to shoot editorial I’ll have my camera with me.


Yes I have read the briefs and shot for one of them, Diamond Jubilee 2012. There were a few of us who photographed the Diamond Jubilee celebrations, but not many. My one abiding impression at the time was the disconnect between producing an event brief and yet no provision for fast tracking the photos and getting them available to potential buyers in the shortest possible time. For London 2012 I took advantage of the opportunity presented via a thread in the editorial forum to site mail a member of the editorial team highlighting time sensitive content. I’ll spare his blushes and not name him, but he was brilliant at getting my images inspected and onto the site quickly.  


Finding a way to get time sensitive images available to buyers as quickly as possible, ie: on the day, would I think help enormously in boosting the profile of Editorial here on iStock by making it more current. 


I love to shoot editorial and I’d like to do more. I would certainly welcome more briefs and am happy to shoot either to direction or off my own initiative, but I would just like to know that I am not going to be investing time and money only to see these images deactivated at a later date and effectively left redundant on my hard drive. 


The editorial homepage is quite difficult to be objective about. On the one hand the ingested Getty content is currently needed to give the Editorial page greater appeal in terms of the breadth of the offering and yet at the same time it only serves to highlight the disparity that exists between the content that an iStock contributor can upload compared to Getty content.


I saw enough from my own sales of London 2012 images to see that there is real potential to generate good sales here for newsworthy, current, topical editorial content available in a timely fashion. For people who may be dubious about this, my best seller over the summer, before being deactivated, was downloaded 127 times over a five month period from just 1650 views. 


My main concern is do Getty and iStock really want to see a true editorial offering here ?  If they do, then with the wealth of experience and knowledge at Getty and the huge pool of talent here, that is currently not being properly engaged, iStock should be supremely placed to become a true destination for editorial buyers in it’s own right. 


 


 


 


 


 
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