Music Trends 2013

I was fortunate to be involved in a very interesting meeting that brought a group of talented international creative directors, taste makers and sellers of music licenses together. 

The conversation centered around music and lincense request trends. Essentially what genres are buyers hot for.  In that I am always asked  what is the best music to contribute I thought this might be something interesting to pass along to our community.

So by the brains of some people in the trenches of music licensing here is the type of content that is most requested by buyers in early 2013:

1 - Large orchestral suited for Dramatic Action type scenarios. Trailer type music with a build to a plateau section and then an Epic finish. Being the Trend setter Hans Zimmer as usual is mentioned a lot.  Scores from films like Batman - Dark Night Rises, Superman – Man of Steele and Inception are often used as examples to explain the genre of music that buyers are looking to buy. 

2 - Electronic Dance Pop. Culturally people seem to be responding to adds that use strong melodic or grooving Electro music. Music licensers are particularly fond of the music in adds like the Pepsi Crowd surf Commercial, The Superbowl Etrade commercial and any add featuring Calvin Harris with Florence. 

3- Strong Female vocals are very popular with names like Gin Wigmore and Florence  ( of Florence and the Machine ) being used to describe the sound that people are looking for.

4- Indie Folk is mentioned in regards to tone and style with names like Mumford and Sons, Lumineers and Racical Face leading the charge as genre defining artists.

  Lastly on the cutting edge is indie electronic. But my google search brought up names like Naked and Famous, MGMT – Kids an Telepathe.

No one has a crystal ball to that guides them to the hottest trends in anything. Our community does a great job addressing the needs and wants of our buyers, I just thought this might be a launching point for some talk around the subject. 
 

(Edited on 2013-03-19 15:47:09 by bonesmear)

Thanks for sharing B...must have been a very interesting meeting. Priceless info.

pretty interesting stuff bones, thanks so much 4 sharing!

Very precious. Thanks!

This is very, very much nedeed here at IS. Trends and "wants"


Thanks for this!!! I would make a stickey and keep it fresh every month... )))))

Hey I wonder if they spoke about the ukulele as the sound of the new millenium: in Italy you can find in almost every add ! By the way thanks for sharing this info with us. Just a question: do you think this profile defines better the disposition of our clients here in the royalty-free market or are these criterions more suitable for royalty-managed market, I mean guidelines for clients searching music for big films or broadcast media?

Very interesting and useful! Thanks for the info

I don't think it is an exact template to define our average buyers needs. For instance our buyers are more likely to buy a non lyrical track. I do however think that our clients are looking for tone, arrangement and groove that is in step with current popular music. 


 


 

Very cool insight. At minimum I feel like these conversations help inspire people to write what they write best even if it doesn't fit the criteria of the almighty and powerful creative brain trust. Striving to reach in genres that are new to us serve to teach us all.