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Posted Fri May 31, 2013 3:07AM

Hi Guys

I have been asked to produce some magazine ads, and i really want them to look bright, explosive, dynamic i.e bright green/red etc. However when i convert images from RGB TO CMYK in photoshop and add to my indesign files i lose that brightness. I see other ads that look really sharp and bright, how do i achieve this? Appreciate any help.

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Posted Fri May 31, 2013 4:06AM

Basically, the brighter the green/blue/orange in RGB then the duller those colours will be when converted to CMYK. Bright blue, for instance, will convert to quite a dull purple; bright orange to a muted, brownish shade.

If you're creating the images yourself, get a Pantone swatch and use only those colours referenced with four dots, those are the ones that will convert most exactly from RGB to CMYK.

If the 'images' are decent photographs, then conversion shouldn't affect the colours to any noticeable degree.
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Posted Mon Jun 3, 2013 3:23AM
How are you doing you conversion to CMYK in photoshop? are you simply going to Image>Mode>CMYK or are you going to Edit>Conver To Profile? The latter is the best way to do it as it offers you several options that can have different affects on how your image is converted. This site offers quite a comprehensive breakdown on colour spaces, conversions and profiles etc... and is the best written and easy-on-the-brain I've encountered.
Posted Wed Jun 5, 2013 2:48AM

Thanks guys, just wanting to make my ads as bright and sharp as poss! Appreciate the advice

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