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biz card critique

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robandrew
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Posted Tue Nov 6, 2007 2:28PM

Well, I am throwing myself to the lions here in the design forum for
the first time. I consider myself to be more of a web developer than a graphic designer but am trying my hand at a website redesign and business card. Any and all opinions and advice are greatly appreciated.

Also I am looking to buy a couple of good graphic design books if anyone has suggestions. So far, all I have are two Robin Williams books: "design for the non-designer" and "design workshop". Looking for something a bit more thorough to study from.


http://www.balancedigital.com/bizcard_vertical1_no_refl_watermarked.jpg

http://www.balancedigital.com/bizcard_vertical1_watermarked.jpg
pink_cotton_candy
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Posted Tue Nov 6, 2007 2:47PM
hi there - it looks like you're also changing your name?


I think your first step should be developing a stronger logo. It's totally fine if you want to use just letters to create your name. But neither the name on the business card nor the name in general is very clear to define what you do. Based on your website on your profile page, you design websites. What does leather design have to do with this? what does stingray have to do with this or with leather?


If you are really looking to design leather products, you need to tell us that. Come to think of it, are you designing this for yourself or for a client?


So I just looked again, and I think this is a client project. Please clarify, give us a little more info.
robandrew
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Posted Tue Nov 6, 2007 2:53PM

Sorry should have prefaced that. Its for a client. I currently maintain his website but did not design it. His current logo is pretty much just a font and he has used that name for years for whatever reason, so I am not trying to re-invent that at the moment, although it is a possibility and a good observation.


I included two versions. I am not wild about the one with the reflecting name, but he has a truckload of new product photos that are shot on a reflective table and black background and he wants to incorporate that general theme into his new website and card.

 
I should also tell you that these products are literally made from stingray skin not conventional leather.

(Edited on 2007-11-06 14:58:00 by rszajkow)

(Edited on 2007-11-06 15:02:46 by rszajkow)
pink_cotton_candy
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Posted Tue Nov 6, 2007 3:18PM
okay, well that's interesting, I've never heard of that before. Does what he makes look anything like the design of the card?
robandrew
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Posted Tue Nov 6, 2007 9:11PM

Stingray leather is pretty quirky stuff. I suppose it does look like the product insomuch as someone who makes salsa may have a tomato on their business card, and a lot of it is dark in color and sort of sleek looking.


I do see where your going and maybe the better path would be to sort of pitch him a corporate identity type deal with a better logo, card website all matching rather than trying to preserve elements of his business that already exist.
caspixel
Posted Tue Nov 6, 2007 9:15PM

First thing I would do is lose that font that you are using on his name, and if that is the font he has been using, I'd convince him to go with something less outdated and more interesting. And if you use a script style font like that, definitely don't do the reflection. Makes it very hard to read.


Remember Robin's primary rule...K.I.S.S.
ameliaislander
Posted Tue Nov 6, 2007 9:50PM

Never heard of stingray leather either!!


Here are my observations...

1. All the type needs to be bigger, esp if you are printing that solid black background. Print out your design and really think about how readable the type will be at 2" x 3.5".


2. I agree that since he is in the redesign mode, go ahead and give him a few new font options for his name. You don't have to do a logo per se, just a new font. 

3. Make "Adam Unlimited" larger, and put some more space above it at the top. 

4. Not sure how this will be printed, but the glow around "Stingray Leather Designs" and his name may not print too well.

Hope that helps! 
robandrew
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Tue Nov 6, 2007 10:54PM
Thanks, that definitely helps. These have been resized but I think the small type in full size was 6pts. (acceptable?) I will run some test prints for sure. I am used to doing things for the web which is obviously a different world altogether.


The name is the approximate font in his Old Business Card and I guess trying to preserve things from that is a bad move. I will defnitely run some more versions before letting him see anything.


I am not just saying this to support my guy: That leather is some extraordinary stuff. He gave me a wallet a couple years back and, no joke, it is still like new. The texture is kind of bumpy and weird on the outside and my wife doesn't like to touch it (BONUS!)


Amazed at how many good stingray images there are up here as well!

(Edited on 2007-11-06 22:56:39 by rszajkow)
pink_cotton_candy
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Posted Tue Nov 6, 2007 11:23PM

1. if you're going to create a new logo for him (regardless of just saying new font, etc.), he needs to know it and you need to charge for that. Whatever you choose to charge, can be low cost, but he needs to know that. Follow a few of the other current threads about what to include in a logo package...give him some options. He's going to want to use it on future things and you're going to have to give it up.


2. he needs a new logo.


3. the glow is scary to decipher how it will print (along the lines of what ameliaislander is talking about).


4. the product sounds really interesting and I think it could be developed into his identity much further.


The current design looks like: super smooth, shiny, shark-like. From how you describe the product, the glow doesn't fit. I like the black "water" and blue light behind the stingray. The typesize looks just fine. The zipcode should be on the same line as the city/state.


hope that helps
caspixel
Posted Wed Nov 7, 2007 12:18AM

 

Posted By rszajkow:
Thanks, that definitely helps. These have been resized but I think the small type in full size was 6pts. (acceptable?) I will run some test prints for sure. I am used to doing things for the web which is obviously a different world altogether.
Depends on the font, but in general, 6 pt is too small, especially reversed out like that. I usually try not to go smaller than 8 pts if I want things to stay readable, especially to older people.
kemie
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Posted Wed Nov 7, 2007 2:20AM
Agree with the font type. I imagine at least, stingray leather to be tough, cool, modern and sleek. The font is feminine, old-fashioned, soft. Get something more geometric, simpler.
idyzyn
Posted Wed Nov 7, 2007 7:09AM
I wouldn't do smaller than 11 point reversed out.

And I wouldn't type anything smaller than 9 point that you really want someone to read.
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