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Preview...Not Sure

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lowbias
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Posted Mon May 19, 2008 2:32PM
The preview plays the first bit of an audio file. This is fine for SFX and loops, but or songs I don't think it's enough. If you have even a short 2 minute song, things barely get going and the clips ends. Taking the preview form the middle of the song or from more than one place would give prospective buyer a much better indication of what they're buying. Imagine if you had to buy an image but you could only see the first third of it? Actually, given that it's watermarked, does it need to be limited at all? Why not play the whole file watermarked?

There are other options too...like playing the whole clip in mono 8 bit or some other quality setting that let's them get the idea of the song.

Anyways, something to think about.
Mirkic
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Posted Mon May 19, 2008 2:36PM

I second that! For songs, 30 secs is intro and stuff like that. I need to hear whole song before I buy it (if I was a buyer)...


First few I sent are 4 mins exact!


 


@Lowbias


You've got 666 post! Buahahahahah!
toddmedia
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Posted Mon May 19, 2008 2:37PM
Agree. In its present state ..... there will be many files downloaded and then not used. So refund request will be very high. The preview needs some type of watermark ... yes ... but the buyer needs to be able to hear the whole clip and it be such that he can download and incorporate the watermarked version into his project (like a photo comp) and it work well enough to make a final buying decision. Otherwise, the bookkeeping department will need more staff to handle all the refund requests.


.

(Edited on 2008-05-19 14:38:43 by toddmedia)
sjlocke
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Posted Mon May 19, 2008 2:40PM
Absolutely you should hear the whole thing. I can't imagine not listening to an entire song before buying. There seem to be a lot of things coming up that should have been caught in beta testing or at least focus groups.
FuzzMartin
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Posted Mon May 19, 2008 2:47PM
Posted By sjlocke:
Absolutely you should hear the whole thing. I can't imagine not listening to an entire song before buying. There seem to be a lot of things coming up that should have been caught in beta testing or at least focus groups.

I think it's still kind of in beta until they roll it out to customers. Better that we're catching these sorts of things now before customers have to deal with them.
apashackCLOSED
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Posted Mon May 19, 2008 2:56PM
Posted By sjlocke:
Absolutely you should hear the whole thing. I can't imagine not listening to an entire song before buying. There seem to be a lot of things coming up that should have been caught in beta testing or at least focus groups.


I agree 100%.
cdwheatley
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Posted Mon May 19, 2008 3:13PM
How about a hifi short preview and lofi full song length preview?
inkit
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Posted Mon May 19, 2008 3:49PM
iTunes only gives a 30 sec preview of songs too, but the difference being it's usually somewhere in the middle of the song where it's already developed enough to get a basic idea of the structure/style instead of being the first 30.
toddmedia
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Posted Mon May 19, 2008 4:09PM
Posted By inkit:
iTunes only gives a 30 sec preview of songs too, but the difference being it's usually somewhere in the middle of the song where it's already developed enough to get a basic idea of the structure/style instead of being the first 30.

Its apples and oranges there. With iTunes its most likely a song you have heard on the radio or elsewhere in its entirety. You just need to hear enough to recognize it as being the same. Here at iStock, you'll be hearing clips for the first time.
inkit
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Posted Mon May 19, 2008 9:16PM
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Posted By toddmedia:

Posted By inkit:
iTunes only gives a 30 sec preview of songs too, but the difference being it's usually somewhere in the middle of the song where it's already developed enough to get a basic idea of the structure/style instead of being the first 30.


Its apples and oranges there. With iTunes its most likely a song you have heard on the radio or elsewhere in its entirety. You just need to hear enough to recognize it as being the same. Here at iStock, you'll be hearing clips for the first time.

sort of, i've bought many albums from artists i've never heard before based on the 30 second clips because i could tell it was going to be something i'd like. i'd definitely prefer the entire clip to play here, i guess my point is that if we're bound to 30 seconds for whatever reason (be it bandwidth, loading time, server strain, whatever), at least it could be 30 seconds in the middle of a track rather than the intro.
PJ Hudson
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Posted Mon May 19, 2008 9:44PM

30 seconds is enough time for a buyer to assess whether the content/style will fit their intended purpose...  they should already know that the files will be to istock standards so they shouldn't have to worry about it suddenly turning out to be a lemon or something other than the 30 seconds suggested.


I would venture to say that 30 seconds of a composition is about all the buyer will use anyways.
toddmedia
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Posted Tue May 20, 2008 3:51PM
Posted By PJ Hudson: 
I would venture to say that 30 seconds of a composition is about all the buyer will use anyways.


I see a big market of small post production houses that do radio and TV. They are always looking for beds that run 10, 15, 20, 30, 60 and in some cases 2 minutes.


I've edited many a 60 second TV spot and then short versions of the same. You can't always simply 'fade out' of a 60 second bed at the 20 second mark. Many times you want a definitive beginning and maybe a sting at the end on all versions.


When a post house buys music 'packages' ... it usually comes that way. A certain theme will be in the lengths mentioned above.


.
toddmedia
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Posted Tue May 20, 2008 3:54PM
IOW ... I just saw a 43 second composition float by. Whats the deal with that? Maybe for a youtube video track. But for commercial uses ... think about beds that run 10, 15, 20, 30, 60 and in some cases 2 minutes.
slobo
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Posted Tue May 20, 2008 4:05PM
Posted By toddmedia:
IOW ... I just saw a 43 second composition float by. Whats the deal with that? Maybe for a youtube video track. But for commercial uses ... think about beds that run 10, 15, 20, 30, 60 and in some cases 2 minutes.

What about endless loops?
toddmedia
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Posted Tue May 20, 2008 4:14PM
Posted By slobo: 

What about endless loops?


Apples and oranges. Thats a special one.  


If it was a 7 second loop and you wanted to make it 30. You could loop 5 times and slow it down to 30, or 4 times and expand. Unless it sounds ok to fade out in the middle. All just depends on the final use. I was primarily speaking of music beds for standard length TV and radio spots ... to whoever might be interested in that market for their work. (As an aside, a TV spot is never 30 seconds. Its 29.5 to allow for a fade to black and then up for the next spot. So a music bed is usually 29 seconds.


.
inkit
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Posted Tue May 20, 2008 4:26PM
If it was a 7 second loop and you wanted to make it 30. You could loop 5 times and slow it down to 30, or 4 times and expand. Unless it sounds ok to fade out in the middle. All just depends on the final use. I was primarily speaking of music beds for standard length TV and radio spots ... to whoever might be interested in that market for their work. (As an aside, a TV spot is never 30 seconds. Its 29.5 to allow for a fade to black and then up for the next spot. So a music bed is usually 29 seconds.

hey that's excellent info from somebody in the biz, these are definitely things we need to think about when creating new music specifically for that market. thanks for sharing
slobo
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Posted Tue May 20, 2008 4:38PM
Posted By inkit:

If it was a 7 second loop and you wanted to make it 30. You could loop 5 times and slow it down to 30, or 4 times and expand. Unless it sounds ok to fade out in the middle. All just depends on the final use. I was primarily speaking of music beds for standard length TV and radio spots ... to whoever might be interested in that market for their work. (As an aside, a TV spot is never 30 seconds. Its 29.5 to allow for a fade to black and then up for the next spot. So a music bed is usually 29 seconds.


hey that's excellent info from somebody in the biz, these are definitely things we need to think about when creating new music specifically for that market. thanks for sharing

Yes. I was primarily cutting endless loops out of my old songs and didn't pay attention to a length but to a smooth transition. Now, I am trying to make loops in time increments specified above.
toddmedia
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Posted Tue May 20, 2008 4:57PM
Posted By slobo:
Yes. I was primarily cutting endless loops out of my old songs and didn't pay attention to a length but to a smooth transition. Now, I am trying to make loops in time increments specified above.


But don't limit yourself to just those. Again, I was talking of a specific market segment.


 
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