New iStock web page layout

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edfuentesg
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsExclusiveExclusive iStockphoto Videographer
Posted Mon Jun 16, 2008 11:35AM
Posted By kycstudio:

As a buyer I've found that the private lighboxes a great service to find series or images with a similar style to fit in a publication as this is difficult to find using the search or browsing into the files of a protfolio.

Cool... did you hear that admins hehehe ... i think nicolesy´s proposal is very assertive
kcline
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveMember has had a File Of The WeekMask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesAwarded to fabulous photographers with more than 100,000 downloads
Posted Mon Jun 16, 2008 1:12PM
My first paragraph is a generally stated sentiment (more aimed at the powers that be if they do decide to go messing around with the layout) about where I would like the buying information, not at all directed at Nicolesy.

If you notice (or maybe you didn't) the second paragraph was made directly to Nicolesy.  It was pretty obvious to me that she was posting her layout up to get some feedback on it.  Good on her for taking the initiative to try and come up with a solution and even better to have thicker than most's skin to take constructive criticism with a positive attitude.  I never said she futzed up anything.

General Statement Incoming That Is My Own Opinion And Not Directed At Any One Person: (hoping this clears things up so there are no misunderstandings) Private Lightboxes are a very great way to search through similar and to promote ones, work.  Never have said otherwise.  They are a nice tool and surely there is a way that we can keep the purchase information in a prominent position without it getting muddled by tons of extra banners and images that are distracting.

The last thing I would want is for a potential buyer to load my image page and be bogged down with a ton of "fluff" (because really Private Lightboxes are promotional fluff for users and a bells and whistles feature for buyers) information when all they are after is the purchase of the image.  Personally, as good a fluffy bell and whistle tool as Private Lightboxes are, purchasing information is exceedingly more important and should be the most prominently displayed item next to the image.

As a suggestion... perhaps there can be a text message under the image that says "See Links Below For Similar Images" which would then prompt the buyer to scroll down to the photographers description, without the message that there are similar images available being as distracting as moving user created image banners (which are not standardized and while some people put alot of time and thought and design into their banners others are not so attentive to detail, so as a result of there not being a standard you end up with a whole lot of inconsistency varying user to user) up along side of the image. 

Posted By abzee:
? at kcline, I don't see how Nicolesy futzed up purchasing?
OlsenMatt
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsMember has had a submission accepted to the Designer SpotlightThis member has lost their last cage match. Consider this the black eye the bully gave you after school by the bike racks.
Posted Tue Jun 17, 2008 9:53AM
And does anyone know why the file sizes aren't being displayed anymore?

And also why they left out the "last page" button in forums and browse pages, while the "first page" button is still there? Ooh, and why is it that now we need to scroll down to the bottom of the page to see the number of matches when browsing images? I still have to get used to these new 'usability' changes, I'd like to understand the logic behind it
rogermexico
Member is a contributor and has less than 250 Photo downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsThis member tied their last cage challenge. PityMember has won a contest
Posted Tue Jun 17, 2008 11:02AM
Since the changes we've had a noticeable increase in clients who get to the file close-up page actually proceeding to download the file. That's the logic behind the changes.
slobo
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Tue Jun 17, 2008 11:17AM
Posted By rogermexico:
Since the changes we've had a noticeable increase in clients who get to the file close-up page actually proceeding to download the file. That's the logic behind the changes.


That proves the point of clients not (bothering) looking further. In the past they would wander around checking other images from links, bookmarking for future use and buying what they really want. Now, it is pretty much in line with buying from the first few pages of a BM. Most buyers want quick in and out. It is your responsibility iStock to make them stay longer and check more images!


Costco is rearranging their store layout very often, moving things around so people would look longer. It irritates me but I still shop Costco all the same (and probably buying more things I don't need).
rogermexico
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Posted Tue Jun 17, 2008 11:19AM
When people find our images, we want them to download them. That's the objective of our business.
slobo
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Tue Jun 17, 2008 1:57PM
Posted By rogermexico:
When people find our images, we want them to download them. That's the objective of our business.


I understand your logic and I can see that iStock implemented it. You want buyers to spend least amount of time using iStock bandwidth. Get what you want and get out.
rogermexico
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Posted Tue Jun 17, 2008 2:04PM
No, that's not what ... I give up.

We want people to buy your pictures. I'd have thought you'd be happy that I can report that we found a way to improve on our ability to deliver that. Instead you want us to delay people from buying your pictures?

(Edited on 2008-06-17 14:04:53 by rogermexico)
kelvinjay
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveMember has won a contestForum Moderator
Posted Tue Jun 17, 2008 2:09PM
Posted By rogermexico:

We want people to buy your pictures. I'd have thought you'd be happy that I can report that we found a way to improve on our ability to deliver that. Instead you want us to delay people from buying your pictures?



No, we want the buyers to easily see extra images that may also interest them, so they can buy those too.

I'm sure the two things are not mutually exclusive.

(Edited on 2008-06-17 14:11:42 by kelvinjay)
rogermexico
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Posted Tue Jun 17, 2008 2:11PM

Posted By slobo:

That proves the point of clients not (bothering) looking further. In the past they would wander around checking other images from links, bookmarking for future use and buying what they really want. Now, it is pretty much in line with buying from the first few pages of a BM.


Just to clairfy. The changes were about making sure that when people get to a file page, they always know exactly what they have to do in order to follow through with the download process, and don't get confused and fall off at any point. I'm not talking about their browsing habits or whether or not they're following any links that may be in the image description. I'm talking about people finding a file, and then successfully downloading it. That's what we set out to improve. And so far we've seen in increase in our success rate there.
sylvanworksCLOSED
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember has had a File Of The WeekMember has been inducted into the iStockphoto Hall of Fame.
Posted Tue Jun 17, 2008 2:21PM

Posted By slobo:
In the past they would wander around checking other images from links, bookmarking for future use and buying what they really want.


I must have missed the study you conducted. It sounds pretty cool. Perhaps you'd share it with us? How many customers did you observe and over what time period?
mrbfaust
Member is a Silver contributor and has 2,500 - 9,999 Photo downloadsExclusive
Posted Tue Jun 17, 2008 2:34PM

I agree with Roger that the download process should be streamlined, though I'm not sure who would "fall off" at that point, it seems to me most buyers are not one time deals, but regulars.  I could be wrong.  Either way, it should be easy for the buyer so I wouldn't mess with the download panel.


I think my suggestion would be to rearrange the content to the right of the image preview (downloads, copyright, review panel, etc) and make a small space for "Related images" where upon uploading the photo, we can link to our private lightbox as part of the upload process if we wanted.  If no lightbox was linked, the space could collapse and everything else could move back up.  That would be simple.  And as an added bonus, maybe they could include that preview script so the image rotates through the lightbox.  Strikes me that most of the code for this is already there, and it would give the download page a more consistent look instead of everyone doing their own thing.  Consistent = more professional and easier to use IMO.
rogermexico
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Posted Tue Jun 17, 2008 2:38PM
No, we want the buyers to easily see extra images that may also interest them, so they can buy those too.


We know that you all put a lot of work into those lightbox links. I'm not trying to discount the importance of those and we can certainly continue to look at the page with that in mind.

(Edited on 2008-06-17 14:41:05 by rogermexico)
attatorCLOSED
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Posted Tue Jun 17, 2008 2:50PM

wouldn't it make more sense then if the purchase part is directly on the right of the image instead of below it?  this way upon opening the file window the image and the purchase options are already there without scrolling.  or would you say that the contributor of a file has become in itself a "brand" that it becomes reassuring for a buyer to immediately see whose file he's about to buy and a link to that contributor's portfolio is more important useful than the private LB links?  honest questions, not meant to imply anything.


 

Posted By rogermexico:


Posted By slobo:

That proves the point of clients not (bothering) looking further. In the past they would wander around checking other images from links, bookmarking for future use and buying what they really want. Now, it is pretty much in line with buying from the first few pages of a BM.



Just to clairfy. The changes were about making sure that when people get to a file page, they always know exactly what they have to do in order to follow through with the download process, and don't get confused and fall off at any point. I'm not talking about their browsing habits or whether or not they're following any links that may be in the image description. I'm talking about people finding a file, and then successfully downloading it. That's what we set out to improve. And so far we've seen in increase in our success rate there.
kelvinjay
Member is a Gold contributor and has 10,000 - 24,999 Photo downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveMember has won a contestForum Moderator
Posted Tue Jun 17, 2008 2:52PM
Posted By rogermexico:

No, we want the buyers to easily see extra images that may also interest them, so they can buy those too.



We know that you all put a lot of work into those lightbox links. I'm not trying to discount the importance of those and we can certainly continue to look at the page with that in mind.

(Edited on 2008-06-17 14:41:05 by rogermexico)


I appreciate what you're saying and I do trust iStock to address anything that could potentially affect our revenue - as it's obviously mainly their revenue that could suffer most from the new layout.


Time will tell
slobo
Member is a Diamond contributor and has 25,000 - 199,999 Photo downloadsMember is a contributor and has less than 250 Video downloadsMember is a Bronze contributor and has 125 - 1,249 Audio downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsExclusiveExclusive iStockphoto Audio Artist
Posted Tue Jun 17, 2008 3:11PM
Posted By sylvanworks:


Posted By slobo:
In the past they would wander around checking other images from links, bookmarking for future use and buying what they really want.



I must have missed the study you conducted. It sounds pretty cool. Perhaps you'd share it with us? How many customers did you observe and over what time period?


Just plain logic. If buyers get to image page and just buy it, it tells me they don't explore further. Roger says buyers are now doing that (more sales per image page access).


I also think that setting Download windows to the right would improve visibility.
rogermexico
Member is a contributor and has less than 250 Photo downloadsMember is a contributor and has less than 250 Flash downloadsMember is a contributor and has less than 250 Illustration downloadsThis member tied their last cage challenge. PityMember has won a contest
Posted Tue Jun 17, 2008 3:21PM
I was all excited cause I thought I was giving good news. Was it my delivery? Should I try again?

Since the change, we've seen an increase in the number of file-closeup page hits that convert into downloads. Was it a huge increase? It was enough that it got a cheer out of all of us who worked on that page. It means more downloads. That's what we try to do. More downloads.

Anyway, as always, there's plenty of interesting suggestions in this thread here. Thanks everybody.

(Edited on 2008-06-17 15:21:49 by rogermexico)
Lobo
Mask of the Diablo Azul - Member has won between 1 and 3 Steel Cage matchesThis user has the power to wield the BanHammer, a weapon forged in the fires of hell for that get-off-my-planet quality you can't get anywhere else. You betta reckonize.Forum Moderator
Posted Tue Jun 17, 2008 3:22PM

I really want to thank everyone for offering their input. You know we appreciate everyone participating in this community and I think the fact that we make adjustments to accommodate our members suggestions is a testament to our commitment to keeping everyone involved in the continued growth of the site. (LONGEST SENTENCE I HAVE EVER WRITTEN, TO PROUD TO CHANGE IT!)


That said, it's time we sent this thread to the depths. We will bring the concerns of the masses to the Creative Team during our next meeting to relate the issues brought before us, but please understand that doesn't mean there will be any changes in the short term.


Thanks everyone. 
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