Front Page Blog: 22,000 small changes

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Posted Mon Mar 2, 2009 4:29PM
Hovered over your keyboard, mashing f5
Waiting, restless for change, "why isn't it live!"
We're here today with a progress report
To share all the buzz on the search results sort
We're moving ahead with it all, so hold steady
Your newest BM will be loved once it's ready


Since 2004, iStock developers have made over 22,000 changes to iStockphoto.com. Assuming we released regular weekly updates (and by and large we do), that is an average of 105 changes a week. Some releases have fewer updates, and some more. We pushed a release last Thursday that contained 10 small changes and bug fixes. Several weeks ago we released our CSS upgrade that had changes to over 1,450 files. Two weeks after that we began selling audio, which was a release of similar size.

I'm sharing this with you because I'm a stats junky, and because I think it will help you appreciate the massive scope of what we do with the iStockphoto.com application on a daily basis.

Not every project goes as planned. In the fall of 2007 we started a little project code-named "audio" (not a very good code-name, I'll grant you). By June of 2008 ‘thepugnatious’ and ‘bonesmear’ were accepting uploads and we planned on selling audio by the fall (h*ck, we took video from concept to sales in less than 5 months). However, in August, we realized that stabilizing the site and re-writing our search engine were more pressing issues, and so audio was put on hold. In the end, the delay gave us a chance to make the final audio release even better.

So, with that context established, let's get to what's on all of your minds. In December we announced that we are in the process of overhauling Best Match. We told you we'd be doing internal testing in mid-February and we'd have something to show you shortly thereafter. Since then, the forums have been abuzz with speculation.

Well, h*ck happens, and our Best Match developers got hijacked to make sure the audio release went as smooth as possible. We also had to go back to the drawing board on a few things – mostly to make the new Best Match tamper-proof (our security guys see if they can break stuff, and they managed to). We don't want to release something that a few bad apples can take advantage of and ruin for the rest of us. Development is proceeding, but I am sorry to say we haven't started the internal beta and obviously the public release is delayed as a result.

We're not going to give you a new timeline for the release of the Best Match until we can commit to a hard date. We're working as fast as we can and as soon as we sort out the final issues we'll post an update.

In the meantime, please bear in mind the Best Match sort is only one aspect of our overall mission to improve our customers' ability to quickly find and view relevant images. That's our main focus: relevancy and a good cross section of new and old images. Below are a few tidbits to keep you from obsessing too much about one particular sorting feature (which just isn't healthy).

We are always working on more ways to help people view images faster.
– The default results page now offers a minimum of 30 results.
– We now offer the option of displaying up to 200 image results per page.
– We are integrating Cooliris support (yes, it's been done for a while, but we can't push due to some other issues). I'm only telling you this if you promise not to ask when exactly it's launching. Just say'n.
– Our new desktop app - Dexter - is progressing nicely, and it allows customers to see and download more files quicker than ever before.

We are also working on educating our users on the other sort features - after all, Best Match isn't the only way to see results.

Speaking of results - you, the contributor, can help with our overall site traffic and how well your images appear in external searches.

Most of our natural traffic comes from Google. This is good news because there are things you can do to affect the Google-friendliness of your images.
– Make your titles relevant
– Make your image descriptions relevant
– Link to your portfolio page from your personal website with good, relevant keywords.
– Did I mention you should make your titles & descriptions relevant?

We'll be releasing an article in the next few weeks with more on best practices for titles & descriptions, what we're doing to optimize the site, and how you can help.

Finally, we've heard a few outlandish rumors floating around out there and want to deep six them. We are absolutely not going to charge money for positioning. We are not being pushed by our higher-ups to deliver less exclusive results. When we adjust the algorithm, we aren't doing it to target specific files (although I totally should hit bitter's files. All of that is crazy talk, so if you've heard anything along those lines, don't lose sleep over it.

I guess this post is a (very) long way of saying we are still working on Best Match. Worrying about it won't make it come any faster. In the meantime, remember it is only one aspect of the larger picture, and we're working hard on improving all the different ways our customers find images.
Posted Mon Mar 2, 2009 4:32PM
when is the beloved BM2 will be on?
Posted Mon Mar 2, 2009 4:33PM
Thanks for the tips! Off to go to check my titles
Posted Mon Mar 2, 2009 4:34PM

Posted By Juanmonino:
when is the beloved BM2 will be on?



Posted By kkthompson:

We're not going to give you a new timeline for the release of the Best Match until we can commit to a hard date.


(Edited on 2009-03-02 16:34:35 by rogermexico)
Posted Mon Mar 2, 2009 4:37PM
Thanks for the updates, Kelly! (Nice homage to Dr. Suess, btw.)
Posted Mon Mar 2, 2009 4:38PM
We're going to unsticky the New Best Match summary thread which is up there currently (feel free to go back and read the whole thing if you like - it's bracing!) and put this one in its place.
Posted Mon Mar 2, 2009 4:40PM
Thanks for the update
Posted Mon Mar 2, 2009 4:40PM
thanks for the update.
Posted Mon Mar 2, 2009 4:41PM
Cool beans.
Posted Mon Mar 2, 2009 4:42PM
Posted By kkthompson:

– We now offer the option of displaying up to 200 image results per page.

Thats a great move, thanks
Posted Mon Mar 2, 2009 4:42PM
Thx for the update kelly.
Posted Mon Mar 2, 2009 4:44PM

All sounds good to me. Thanks for the update.


But here's the thing. iStock is a very, very complicated place for contributors and buyers. The way it's grown in an organic fashion has led to a very confusing site, with many features hidden away in hidden menus inside Control Panels and Advance Search boxes. Neither of which go out of their way to really announce themselves to the casual users. As such, I believe we have an over reliance on the default settings.


There's no point letting us have 200 images per page if half of the people don't know about it. Rather than relying on articles on this stuff and forum posts, what I think is really needed is some video tutorials. Lots of websites offer video tutorials, such as those demonstrating photoshop techniques. They're easy to make and it's a fast way for contributors & clients to learn how to get the best out of the site. I really would love to see iStock do some 5 minuts videos showing our buyers how to get the best out of the site and helping them spend more money here. Just my 2c.





Posted Mon Mar 2, 2009 4:45PM
I guess this confirms that the current BM is not BM2.

Thanks for keeping us informed. Always appreciated, even if the news isn't the final result we were hoping for.
Posted Mon Mar 2, 2009 4:45PM
I love relevancy.
Posted Mon Mar 2, 2009 4:45PM

Great update .... thanks for the heads up on ways we can help!


*Rips open Portfolio to review Image Titles and Descriptions*
Posted Mon Mar 2, 2009 4:46PM

Are we going to have the ability to upload files using ftp in the future?


What is cool iris?
Posted Mon Mar 2, 2009 4:46PM
Thanks for the update!
Posted Mon Mar 2, 2009 4:47PM

Posted By kelvinjay:
I really would love to see iStock do some 5 minuts videos showing our buyers how to get the best out of the site and helping them spend more money here. Just my 2c.



I think that's a good idea.
Posted Mon Mar 2, 2009 4:47PM
All very good info. Should put to rest a lot of rumors and allay a lot of fears
Posted Mon Mar 2, 2009 4:49PM
Posted By Juanmonino:

Are we going to have the ability to upload files using ftp in the future?


What is cool iris?


A browser add on:


http://www.cooliris.com/
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