This time on TOTW (Term of the Week), we're going to take a look at a suite of terms that tend to get attached to food photography, sometimes inappropriately:
Food
Eating
Hungry
Dieting
These four words are all connected to food, of course, but not every picture of food should have all of them.
First lets tackle "Food". Every food shot is a fine match for "Food", by definition. If food is the subject "Food" is a great term. whether the shot is of every conceivable comestible, just a single strip of bacon, or anything in between, "Food" probably fits (assuming, of course, that the food is the subject of the image and not a minor, barely noticeable detail). "Food" is appropriate here:
"Food" is not appropriate on items or subjects that are
not yet food:
OK, next let's look at "Eating". This is a verb, as you know, so the best candidate images for this term are those that show the actual action:
Less good would be those images that show food by itself, or food on a table, or food on a shelf. Eating really does have to show the action - either as it's taking place, or just before or just after. A progression showing the effects of the eating process is a reasonable use, but to be frank, it's not a very useful term on this file:
"Hungry" is one that shows up food images a lot, and it's one that we remove a lot. It is not intended for images that depict food alone. It's meant to illustrate the desire for, need for, or perhaps the lack of food. A good use of "Hungry":
Once again, a shot of food by itself doesn't really convey "Hungry". We need to see the want for or need for food to convey the concept. Does that mean only shots with humans (or animals or 3d robots or what have you) can get the term "Hungry"? Not at all. The ingenuity of iStockers being what it is, I don't doubt at all your ability to find a creative way to convey the concept through other means. The want of food, though, is the central component that needs to be in place for "Hungry" to really be a valid term.
That brings us to the worst of the bunch - "Dieting". Worst because it seems to be the most likely to be spammed. "Dieting" is meant for those images that clearly convey healthy dining choices NOT those images that show healthful foods. I'll say that one again - images of apples isolated on white are not good candidates for "Dieting" because they fail to show a healthy eating choice. Good dieting images include:
This one is great because it clearly shows (in a humorous way) the decision to limit portion size - key to the concept of dieting.
Not so great for "Dieting" are those images that show slim people, those that show food without the context of healthy food choices, and those that show people making bad food choices (we don't generally allow antonymical keywording).
Questions? Comments? Post 'em! Let's discuss.
Post script... As always, the images shown in a TOTW thread are from portfolios from contributors who have given me their express consent for this kind of sample usage.