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All FilesAll FilesYour vector files must be saved in the CMYK color space. This is because your vector file will most likely end up being printed. If you’re not sure what CMYK means, we suggest you check out this informative article: Color my World. If your submission contains RGB colors it will be declined.
You should always keep the client in mind when creating colors for your logo. You can use spot colors, but be careful: using 200 spot colors will lead to a frustrated client indeed. Stick to a minimum of colors to allow clients more flexibility and help cut down on their print costs. Not sure what a spot color is? Then please read this article: Points and Shapes: See spot? Run!
You will also want to avoid expensive custom inks such as Pantone®'s metallic color swatches. These inks cost a lot of money to print and you don't want to cost your clients more money than they bargained for!
Fancy color effects such as gradients, blends and gradient meshes can be a nightmare for printers. If you're using these effects in your logo, please also include a simplified version of the logo as one of your alternate files. This way the client can switch to the simplified version when printing the logo at small sizes, or saving money on a print job by using one or two colors.
When entering your file description in the upload process, we recommend including the number of colors used in your design so the client has a better idea of print costs related to color.