iStock - Stock Photography Training Manual

7.0 Editorial Use Only Images

Many of the restrictions on which images iStock accepts have to do with the usages allowed by our standard content agreement. For example, we do not allow visible logos or trademarked items in our images because they will be used in commercial and advertising applications down the road.

iStock also offers content under an Editorial Use Only license. “Editorial Use” means that an image will be used as a descriptive visual reference. An Editorial image shows a specific person, place, thing, or event —people use them to give examples of those specific people, places, things, or events.

Technically, every image at iStock right now is already 'editorial', in that the standard content license agreement allows for editorial use. The Editorial Use Only license means that the image can only be used this way, and cannot be used for commercial advertising purposes.

An Editorial Use Only image can be used:

  • In a newspaper or magazine article
  • On a blog or website for descriptive purposes
  • In a non-commercial presentation

An Editorial Use Only image cannot be used:

  • In any kind of advertising or promotional material
  • For any 'advertorial' purposes, ie: in sections or supplements in relation to which you receive a fee from a third part advisor or sponsor

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