iStockphoto - Stock Photography Training Manual

6.0 Title, Description & Keywords

6.1 Image Titles

Think of the title as the “elevator pitch” for your image – a succinct but descriptive explanation of the file. The image title is an important part of the file close-up page, and generally a web page's title is given a little more weight by the major search engines. You want your titles to be brief, accurate, and descriptive.

Good naming practices include:

Accuracy and precision (eg., “Golden Delicious Apples on a Table”)
Include the image's main subject in general terms (eg., “Building”, “Woman”, “Apple”)

Some of the things we cannot accept in image titles are:

Default camera naming (eg., “IMG_6621.jpg”)
Repeated words (eg., “Apples, Apples, and More Apples!”)
Personal naming conventions (eg., “Apple 21”)
Leading characters intended to appear first in an alphabetical sort (eg., “01 Apple”, “AA Apple”)
Model's names or other identifications (eg., “Cynthia Eating an Apple”)
Characters from a non-Western alphabet (eg., “Синтия Рестораны Apple”)

For more information on good titling practices, please read this article.

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1.0 iStockphoto's Standards

2.0 Account Information

3.0 Image Requirements

4.0 Quality Standards

5.0 Film Scans

6.0 Title, Description & Keywords

7.0 Legal Requirements

8.0 Model & Property Releases

9.0 Editorial Use Only Images

10.0 Prohibited Uses

FAQs

iStockphoto - Stock Photography Training Manual

6.0 Title, Description & Keywords

6.1 Image Titles

Contents