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Created in fifteenth century by architect Luca Fancelli, Merchant's House was commissioned by Boniforte from Concorezzo, one of the richest person in Mantua at the time. It is the most luxuriant building on Piazza dell Erbe, in the centre of the city.
The house became the epitome of the rich dwelling houses of Mantua at the time.
It brings together in different architectural styles of the early Italian Renaissance, mainly inspired by Venice .
The façade has a porch lintel marble columns, and is loaded with marble décor and terracotta that cover it as an end Venetian lace.
Between the two central columns there are small sculptures, representing bundles tied with ropes, reminiscent of the materials with which the owner was selling.