Data, Smart Phone, Telephone, Wine Bottle, Bar Code
Philadelphia, U.S.A. - May 31, 2011: A QR code (quick response code) on the back of a wine bottle. A QR code is a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded in this QR code will take you directly to the manufacturer's website. The wine bottle is a Giesen Marlborough Savignon Blanc '10.