iStockphoto - Stock Video Training Manual

7.2 - Legal Requirements: Property Release

The requirement for a property release isn't as clear-cut as for a model release, because there is no specific right of privacy that attaches to property, as it does to people. Having said that, there are at least two reasons for obtaining property releases: (i) on the theory that a person's identity might be connected to the property in question (such as where a person's property is used in a manner that might defame the person as owner); and (ii) on the basis that to use someone's property for commercial gain without their consent may amount to an offense called "conversion". Also, if you go on someone's private property to take a picture of them or their property, it could amount to trespass.

iStock recommends that a Property Release be obtained when the clip contains identifiable property wherever possible (this isn't just for houses, it could apply to pets, cars and other personal property). The more recognizable and unique the property (and the more the owner's identity might be connected to or determined from the property) the greater the need for a property release.

The Property Release must be signed by the legal and beneficial owner(s) of the property or their authorized agent. Many of the same formalities apply as for Model Releases.


Previous | Next

Contents

1.0 Introduction

2.0 Pricing Calculator

3.0 Application Evaluation

4.0 Final Clip Submissions

5.0 Metadata

6.0 Digital Video Requirements

7.0 Legal Requirements