AI GENERATOR

Scopri l’IA Generativa di iStock, powered by NVIDIA Picasso

Facile da creare. Sicuro da usare. Impossibile da ignorare.

AI GENERATOR

$14.99

100 generazioni


  1. Quattro immagini con una sola generazione

  2. Immagini sicure per uso commerciale

  3. Copertura legale fino a 10.000 $ per ogni immagine

  4. Download e licenza senza costi aggiuntivi

AI GENERATOR

An AI image generator that puts your needs first

Trained exclusively on our visual library and data, our AI image generator helps enhance your creativity and efficiency, but also ensures you and your AI‑generated images are legally protected.

Commercially Safe

Commercially safe

Unlike some other AI tools, your generated images will never include brand logos, characters, or other IP

Robust legal protection

Robust legal protection

Generated images include iStock’s standard legal indemnification, up to $10,000 per image

Safeguarded content

Safeguarded content

Generate fearlessly knowing your images will never be added to our library for others to license and use

No extra clearance required

No extra clearance required

Immediately download and license any image you create without having to request additional rights

Flexible usage

Flexible usage

Generated images can be licensed for social media, online promotions, print marketing, and more!

Sizes you need

Sizes you need

Upscale from Medium to Large for print and other projects where you need a higher resolution

Turn text into images that are one‑of‑a‑kind and ready to use

Use generations to explore concepts and modify the results to create AI‑generated imagery that perfectly fits your needs.

Effective AI image prompts made easy

With our powerful prompt builder to guide you, simply use the optional fields to describe your image or concept and see it come to life in moments. Each prompt produces 4 images—you just need to tell the AI generator:

  • Main subject: Who or what is the focus of the image
  • Action: What is happening in the scene?
  • Surroundings: Where is the action taking place
  • Visual aesthetics: Define the mood or visual style

Refine your AI images

Once you have an AI‑generated image you love, you can further tailor it using Refine* to add, replace, or remove specific elements. You could infuse a cityscape with a pop of color, remove storm clouds to reveal a vibrant blue sky, or adjust just about anything else to bring the image closer to your vision.

Extend your AI images 

Use the Extend* feature to make room for copy and new elements, reveal more of the scene, or create the right size for your needs. Simply choose a new aspect ratio or use Freeform to drag the image edges to your desired dimensions. iStock’s AI image generator will fill in the new areas based on the background and an optional prompt.

Additional image generator features

Regenerate

Explore 4 additional options using the same prompt

Variations

Create 4 new images based on a previously generated visual

Generation history

Access past generations to download, iterate on, or use for inspiration

Aspect ratio

Preset the dimensions you need your image, from square to wide cinematic

Color & Mood

Set the atmosphere or palette for your generated images

Negative prompting

Get to what you want faster by removing what you don’t

What will you create with iStock’s AI Generator?

AI Generated Image: child is looking into a glowing orb, stars are reflected in their eyes
Prompt used:
Child looking into a glowing orb, stars are reflected in their eyes, contemporary clothing, in a bedroom
AI Generated Image: a bar graph made of green christmas trees
Prompt used:
A bar graph made of green christmas trees, studio setting, pastel colors, natural light, graduated heights...
AI Generated Image: snail on top of a cliff
Prompt used:
Snail house on top of a cliff, surreal, fantasy, digital art, pastel colors
AI Generated Image: a bar graph made of spirals
Prompt used:
A bar graph made of spirals, studio setting, pastel colors, natural light
AI Generated Image: two senior men eating food from street vendor
Prompt used:
Two senior men eating food from street vendor, urban location, selfie, pizza, senior, silver hair
AI Generated Image: refrigerator at night, filled with green apples, one red apple
Prompt used:
An open refrigerator in the dark at night, blurred kitchen background, refrigerator is filled with different types of apples...
AI Generated Image: robot sits upright, modern yoga studio setting, robot is meditating, out of focus yoga studio in the background, human students in yoga class
Prompt used:
robot sits upright, modern yoga studio setting, robot is meditating, out of focus yoga studio in the background, human students in yoga class, robot is meditating...
AI Generated Image: surrealism illustration of recycling can floating in space, sustainability, brush strokes
Prompt used:
Surrealism illustration of recycling can floating in space, sustainability, brush strokes
AI Generated Image: A woman in japan, walking down a busy road, smiling, she has pink hair
Prompt used:
A woman in japan, walking down a busy road, smiling, japanese apartment buildings out-of-focus in the background...
AI Generated Image: macro image of skin texture
Prompt used:
Close up of bacteria and fungi in petri dish, macro, details, abstract
AI Generated Image: robot hand putting dog food in a dog bowl
Prompt used:
Robot hand putting dog food in a dog bowl, for a happy pet dog in kitchen
AI Generated Image: hand drawn illustration of a community of people
Prompt used:
hand drawn illustration of a community of peopleHand drawn illustration of a community of people, smiling, group...
AI Generated Image: people of different professions sharing laughter at a vibrant farmers market
Prompt used:
people of different professions sharing laughter at a vibrant farmers market
AI Generated Image: abstract colorful liquid color gradient background
Prompt used:
abstract colorful liquid color gradient background
AI Generated Image: a brown egg sitting on a wall near the edge
Prompt used:
A brown egg sits on a wall, at edge, close to falling, gray wall, blue cloudless sky
How to use the iStock AI image generator

How to use the iStock AI image generator:

1. Describe the image using text in the prompt box
For best results, provide specific details of your main subject, location, and activity. 


2. Adjust the creative settings for the image you want 

Define Content type, Aspect ratio, and Color & Mood.

3. Generate your commercially safe images 

iStock’s AI image generator creates 4 one‑of‑a‑kind, ready‑to‑license images.

4. Customize and refine your image 

Tailor your image by adding new elements or create variations based on an image that's almost there.

5. Download and license your generated image 

Each Medium or Large* image includes legal indemnification of up to $10,000.

*Requires the use of 1 generation

Frequently asked questions

What is AI image generation?
AI image generation is the process of creating never‑before‑seen images using artificial intelligence (AI) technology trained on a large data set. iStock's AI Generator, powered by NVIDIA Picasso, was trained exclusively on our own creative image library and proprietary data, and allows customers to enter text prompts that the AI model then uses to generate four unique images that are commercially safe and ready to license.
How are these AI‑generated images made?
Generative AI by iStock is powered by NVIDIA Picasso, a custom machine learning model, trained exclusively using high‑quality content and proprietary data from our creative library. Customers then use text prompt‑to‑image generation to direct the model in fabricating imagery based on our content and data.
What is text prompt‑to‑image generation?
Text prompt‑to‑image generation lets you create unique images in seconds by describing the image that you want to see. The AI Generator will then generate visuals relevant to those prompts that can be used across your creative process, from ideation to execution.
How do I create an AI image prompt?
To create a prompt to generate an AI image, open iStock's AI Generator (sign in and purchase required) and type a description of what you want to generate into the text field provided. Your prompt can be up to 50 characters long. The more details you provide, the better your results will be. Need help constructing a prompt? Try our innovative prompt builder which guides you through the process by having you fill in specific fields. Once complete to your satisfaction, click "BUILD PROMPT" and the tool will transform the individual descriptions into a single prompt, ready to generate imagery.
Will visuals I have generated be offered as part of iStock's creative library?
No, we will not add visuals you generate to our creative library.
Will copies of my content ever become a part of the iStock Generative AI model?
Yes, your prompts, generated images, and feedback will all be used in retraining our model to become more effective for our customers. By allowing our model to learn and improve through retraining, we can provide you with an improved experience, such as better understanding the intent of your prompt or reducing deformations in generated content.
Can I generate AI images for free?
Currently, AI image generation on iStock is not free and each generation request a user submits uses 1 generation credit, which can be purchased in bundles from the iStock Pricing page. This ensures we can continue to support creators and artists on an ongoing basis by compensating them for allowing their work to be part of our AI model.
What is iStock’s approach to commercially safe, generative AI?
iStock has always been a trusted partner for commercially‑safe, impactful visual content that elevates creativity and helps our customers move the world. Through cost‑efficient and worry‑free products, along with best‑in‑class service, our mission is to meet your ever‑evolving needs. Our adoption and distribution of AI technologies trained on fully‑licensed creative content furthers that mission and expands our capabilities to deliver exactly what you're looking for—the right image.  

Whether you are looking for AI‑generated content for creative inspiration, or imagery to use commercially, our Generative AI services provide protection and indemnification to use in a rapidly changing legal and regulatory environment. 

To learn more about our views on Generative AI, please check out our About Us page.
What is iStock doing to ensure Generative AI images are created responsibly and safe to use?
We’ve worked with NVIDIA to train a custom model exclusively on our creative visuals and proprietary data to create commercially‑safe models and outputs. And we’ve taken care to block prompts that could generate and output problematic content.
How do I use the AI Generator alongside the iStock creative pre‑shot library?
Like our pre‑shot library, the images created using our AI Generator are commercially safe and ready to license. These one‑of‑a‑kind, high‑quality images are perfect for ideation and visualizing highly creative concepts that are more difficult to capture by traditional techniques. Generated images can also be used to identify and find (via reverse image search) the pre‑shot visuals you need when the highest authenticity, realism, and resolution are required. Together, our pre‑shot library and Generative AI service offer powerful ways to discover the right visuals for your personal or commercial projects, backed by our standard legal indemnification of up to $10,000 USD.
Can I sell AI‑generated art?
iStock AI‑generated images include the same standard licensing agreement offered with our pre‑shot content. It allows for usage in a wide variety of projects including social media, online promotions, print marketing, and more. However, the license does not permit the use of images created using iStock's image generator in products for resale, including print‑on‑demand products and electronic templates.
Are AI art generators illegal?
No, AI art or image generators are not illegal. However, how they are trained and in what context can determine if their output is legal. Questions to consider: Was the AI model trained on data that did not have the proper permissions or artists' consent? Do any of the AI‑generated images infringe on a copyright or contain harmful content? Some competitor AI image generators do, in fact, use data scrapped from the internet. The visuals they generate run the risk of violating the copyright of content creators and brand IPs, creating the risk of liability for anyone using them.

That's why we are vigilant in ensuring our AI model is only trained on our creative library and proprietary data and have safeguards in place to significantly decrease the risk of generating problematic visuals, so the images you generate are immediately safe and cleared for commercial use.

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AI GENERATOR

Facile da creare. Sicuro da usare. Impossibile da ignorare.

$14.99

100 generazioni


  1. Quattro immagini con una sola generazione

  2. Immagini sicure per uso commerciale

  3. Copertura legale fino a 10.000 $ per ogni immagine

  4. Download e licenza senza costi aggiuntivi

  5. Non rimanere mai senza generazioni, con la ricarica automatica


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