Wiesbaden, Germany - August 14, 2014: A male driver a grey Volkswagen up! in the city of Wiesbaden (Germany). The Volkswagen (VW) up! is a small city car made by the german car manufacturer Volkswagen. It was launched in 2011 and is part of the New Small Family series of models. VW up! is the successor of VW Fox. VW is a brand of the Volkswagen Group, which is a German automobile manufacturing group based in Wolfsburg, Germany and founded in 1937.