Get informed and inspired by interactive search trend data
Search for a term, see how it’s trending, and use the insights to confidently choose the right visuals for your marketing campaigns and brand content.
Explore the most popular search terms
Check out the most popular searches for a specific region or industry. Use the filters to dig deeper or click a term for insights and popular visuals from iStock.
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Last 30 days
Follow rising and falling trends
Keep track of the most dramatically changing trends each month with this list of the fastest rising and falling search terms.
The rising and falling trends are specific to your region. If we’re not able to find data based on your selections, we’ll default to worldwide trends.
Last 30 daysUnited StatesAll industries
How to use VisualGPS Insights
Enter a term and interact with the charts to understand user interest. See how people are searching for a concept, and the kinds of visuals they’re choosing.
Get a fresh perspective, spot patterns, be surprised. See what’s trending—or what isn’t—and get a sense of what will resonate with your audience.
Now you’ve got real data about how people are searching to inform your content strategy, communicate with stakeholders, and guide your visual decision making.
Insights from our experts
Get the latest analysis and reporting from our team of creative researchers. Explore themes of wellness, realness, sustainability, and technology, and get new insights into the visual trends shaping the world.
- Mental Health in the WorkplaceThe pandemic saw workers across industries re-evaluate what matters. That shift led to increases in searches for both “mental health” and “employee appreciation.View article
- How to use VisualGPS Insights to inform your SEO strategyHigh-quality visuals are essential for SEO ranking. Learn how VisualGPS Insights helps you understand the relevance and timeliness of a stock image or video file before you commit budget.View article
- Harness the Sun: Bringing Renewable Energy HomeAs people try harder than ever to utilize renewable energy, brands are focusing on renewables in their visuals. Image searches for clean energy have increased 96% over the past year.View article