Customize iStock imagery with AI image modification

Use AI‑powered tools to easily edit imagery for your audience—no photo editor required.

Transform your images and the way you work

You can now use AI generations to modify any photo or illustration from the iStock creative library. Instantly add elements, remove backgrounds, or create additional sizes with the power of AI.

Add a new element
Add a new element
It’s easy to add new elements to any iStock creative image. Just highlight an area in the image and use the prompt box to describe the new object to be generated. 
Replace an object
Replace an object
To replace individual elements in an image, simply highlight an area, using the Brush or Click selection tool, then write a text prompt that describes what new detail you want to see in that space. 
Remove an object
Remove an object
You can also remove elements of an image by highlighting them using the Brush or Click selection tool. The AI will automatically fill in the background to match the rest of the image seamlessly. 
Remove the background
Remove the background
A single click is all it takes to have the AI automatically erase the contents around the primary focus of a creative image, leaving a clean, transparent background.
Expand an image
Expand an image
Generate new versions of a creative image with different aspect ratios, adjusted positioning of the main subject, and fully filled‑in backgrounds in just a few clicks.
Replace background
Replace background
Effortlessly generate new backgrounds in seconds. The AI identifies the main focus of the image, then you can choose a specific color or include a prompt to create a brand new scene.

Ready to get started with iStock’s AI Generator?

Unlimited AI

Create and customize unique images with AI-powered tools

$14.99/month
Includes
Unlimited AI generations and downloads*
Unlimited iStock image modifications*
Design with confidence
  • Trained exclusively on our creative library without using web-scraped or unlicensed content
  • Backed by $10,000 in automatic legal protection per image
  • Generate and download images free of brand logos, characters, and other IP
How to use iStock’s AI modification features

How to use iStock’s AI modification features:

  1. Make sure you have access to Unlimited AI. 
  2. Select a tool on an image detail page: Add or remove objects, Replace background, or Extend image.
  3. To add or remove an object, choose “Replace” or ”Remove,” highlight the area to change, and add a text prompt.
  4. To replace the background of an image, choose “Text prompt” and describe the new background, or select “Color” using the options to pick a solid hue or gradient. 
  5. To extend an image, select a new aspect ratio or adjust the image manually with Freeform and add an optional text prompt.
  6. Lastly, you can create a version with a transparent background, simply by clicking “Remove background.”
  7. License and download the original and modified images. Modified images are available in Medium or Large* sizes, and include legal protection and indemnification.
Learn more about generative AI
iStock Gen AI Blog Article 1.png
How to Write Better AI Image Prompts
AI image generators offer endless possibilities for creativity. iStock’s AI Generator allows you to turn text into images that perfectly fit your needs. 
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How to boost your productivity with AI‑generated images
In a world of accelerating customer expectations, smart marketers are continually on the look out for innovative tools to boost their productivity and push them creatively. 
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Glossary of Artistic Keywords and Prompt Examples for AI Images
Explore this glossary to master the art of AI image prompt engineering with a curated list of artistic keywords, each with a definition and practical example.

*Daily generation limits apply. Does not include editorial content. Licensing of source image required to download modified imagery.